rick’s american cafe final
Post on 07-Aug-2015
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Target Audience
• MSU students• 22+• Males & females• Singles • Mature college drinkers• Young alumni
Ricks East Lansinghttp://ricksamericancafe.com/east-lJoin us for Half-Off Tuesdays!Sparty on in East Lansing!
Rick’s American Caféhttp://ricksamericancafe.com/Food & drink specials every night!Pizza Palooza every Thursday!
East Lansing Nightlifehttp://ricksamericancafe.com/east-lRick’s is the heart of Beast Lansing!Bumpin’ every night of the week!
Rick’s American Café EL Official Blog
• Title: “Life On the Other Side of the Bar”
• Updated weekly by Rick’s bartenders
• Gives an inside scoop of what goes on at night at Rick’s from the bartenders’ points of view
Theme Nights• Advertised on Rick’s social media
accounts
• Traffic Light party• Mathletes and athletes• Celebrity Night• And more!
Measurability• Retweets• Facebook friends• Instagram likes• Level of involvement in
Instagram picture contests• Sales• Attendance• Blog views
Budget
•$15,000• Will cover:– Google AdWords– Paying East Lansing Police Department– Decorations for theme nights
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