rick raddatz, ceo xiosoft.com achieving real success that lasts forever the success gap
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Rick Raddatz, CEO Xiosoft.Com
Achieving Real Success
That Lasts Forever
“The Success Gap”
Quick-Start
• Who Wants to Make £4,000 Right Now?
• Conclusion:
“The Value is In the Strategy,
Not The Tactic”
Quick-Start
• Who Wants to Make £4,000 Right Now?
• Conclusion:
“The Value is In the Model,
Not The Marketing”
MY ONLY GOAL TODAY
Convince You to Do Strategy Before Tactics – and what that REALLY means.
Survey Results
• Those with jobs… Your 2008 Goals Are £50k to £100k
• Those with businesses…Your 2008 Goals Are £500k and £1.5MM
How Do You Succeed If…
• You are not a copywriter• You are not a marketer• You have mixed-experience• You have no time• You have no money• You have no reputation• You have no partners• You don’t know your potential• You have a wish, but not a plan• Your spouse has doubts (and they are always right!)
Possible Answers?• Coaching?• eBay?• Creating an Info-Product?• Audio & Video Blog?• Viral Marketing Campaign?• Massive Traffic?• Affiliate Marketing?• Copywriting?• Franchise?• Reseller Rights?• Consulting?• Service?
Common Success Hurdle
“That’s all very well and good, but right now I need ________”
• Traffic
• Website
• Money
• Time
• Answer: Let’s Do a Math Problem
Math Problem Contest
Jane needs to travel 1000 miles to get to her destination. She’s starts off in a car going exactly 50 miles per hour for 10 hours.
How close is Jane to her destination?
Here’s the Answer:
Jane needs to travel 1000 miles to get to her destination. She’s starts off in a car going exactly 50 miles per hour for 10 hours.
How close is Jane to her destination?
ANSWER: It depends which direction Jane is going!
What I Don’t Do1) Pay-per-click (Adwords)2) SEO3) Articles4) E-Bay5) Social Networking6) Blogs7) Banner Ads8) Email Ads9) Bulk Email10) Up-sells11) Cross-sells
What I Do1) I Create Real Businesses
2) I Tell People They Are Full of Crap
(in a nice way)
Example: eBay Alone BadeBay w/ Business Good
• eBay Alone– Low margins– High risk (if no reserve)– Hard to sell the business
• eBay w/ Business– Awesome Lead Generator– Extra Income in a Pinch
• Conclusion– Do eBay… but get your strategy nailed first
Example: Getting Traffic
• The Dirty Little Secret About JVs– Best Suited for Launching a Product…
• No such thing as “free” traffic• Therefore… value-per-visitor becomes the KEY
metric• Therefore… Anything you can do to increase
CONVERSION helps you buy more traffic.• BUT… Only one way to guarantee an increase
in value-per-visitor… You MUST ____ ____.
The Success Gap
• FACT: Almost All Core Success Principles are Common Sense
• So.. Discipline is THE Key• But Discipline is Hard • …So Let’s Keep it Simple• “Achieve Perfection in Vision
Before Taking Action”
What Type of Small BusinessWill You Start?
• The Profitable Hobby?• The Unprofitable Hobby?• The MLM opportunity?• The Get Rich Quick Scheme?• The Big Investment / Big Risk / Big Win• The Epileptic Paintballer?• The Small Real Profitable Business• The Small Real Unprofitable Business
The TRUTH About Nay-Sayers
• Given What They Know, They Are Right– So let’s be easy on them
• So What Are They Missing?– They Think You’re Investing In an Idea– We Know You’re Investing In Yourself
• TRUTH: “I AM UNSINKABLE”
• Only Death or Incapacity Can Sink Me
• Or Can It?
Success in business is about re-investment in
yourself to make yourself SMARTER
The TRUTH About Business
Success in business is about re-investment in
yourself to make yourself MORE CONNECTED
The TRUTH About Business
Success in business is about re-investment in
yourself to make yourself MORE
EXPERIENCED
The TRUTH About Business
Success in business is about re-investment in
yourself to make yourself MORE
LEVERAGEABLE
The TRUTH About Business
Success in business is about re-investment in
yourself to make yourself RICHER
The TRUTH About Business
Success in Business is About RE-INVESTMENT
in YOURSELF
The TRUTH About Business
Re-Investment
• Smarter = Discipline = What NOT to Do
• More-Connected = Outreach + Database
• More Experienced = Start Now
• More Leveragable = Creating Asset Value
• Richer = More to Re-Invest = Choose L.S.
• Richer = Understanding of What Value Is
I Pledge… For the Benefit of Myself, My Loved Ones, and My
Legacy… That I Will Invest In Myself Sufficiently So That My Life,
My Dreams And The Positive Impact I Want to Have In the World Are Guaranteed To Become Reality And Will Survive Any Catastrophe…
Even My Own Demise.
The Success Pledge
The Truth About Potential
• If Success is RE-INVESTMENT…
• Then Potential is Exponential
• Seemingly Zero Growth At First
• Immense Growth Later
• People Over-estimate 3-Year Potential People Under-estimate 10-Year Potential
• Exercise: “Potential is Exponential”
The TRUTH About You, Employees, and Mentors
Q: Who is Easier to Hire As an Employee?
A)An A-Level Visionary
B)An A-Level Implementer
The TRUTH About You, Employees, and Mentors
Q: Who is Easier to Hire As an Employee?
A)An A-Level Visionary
B)An A-Level Implementer
The TRUTH About You, Employees, and Mentors
The #1 Most Important Lesson
Hire Visionaries as Consultants
Hire Implementers as Employees
Learning: Growing a Business Is Like Weightlifting
• You Start Where You ARE!
• “Professional Trainer” is Not Optional
• Focused Effort
• Continuous Effort
• Short Term: Expect Small Gains
• Long Term: Exponential Benefits
Common Worry: Competition
• Big Business Competes with _________
• Small Business Competes with ________
• Conclusion: Your Competitors are Your Friends
• Lessons:– Focus on Strategy– Focus on Execution
Strategy: The Five Most Common Strategic Business
Errors1. Not Respecting ‘Truth’
2. Not Respecting ‘Focus’
3. Not Respecting ‘Small Steps’
4. Not Respecting ‘Self’
5. Not Respecting ‘Strategy
The Ideal Business?
• Can Start Small
• Can be Profitable Small
• Can Grow Big
• 40% or More Gross Margins
• Can Be Sold to Anyone
Real World Example
PROBLEM
“How Do I Build My List”
POSSIBLE SOLUTIONS
FREE
One-Time Payment
World’s Easiest / Best Service
MarketingMakeoverGenerator.com
• Professional Templates• Fill-In-The-Blanks• Web-Audio Recorder• Web-Video Recorder• Split-Tester• E-Mail Database• Bulk E-Mail Sender• Auto-Responder• Unblockable Exit-Survey• And More...
Real World Example
PROBLEM
* People want to do teleseminars
* To maximize revenue, it’s complex
POSSIBLE SOLUTIONS
* FreeConferenceCall.com
* Web Developer* Templates* World’s Best, Easiest T.S. Service
Instant Teleseminar
InstantTeleseminar.com
Real World Example
PROBLEM
* Business Owners Love/Hate Holidays
* Business Owners are Isolated
* Business Owners Get Tired of Seminars
SOLUTION
* Entrepreneurs Retreat Network
REAL WORLD EXAMPLE
Rick’s Upcoming Mystery Product
• Info-Based
• Forecast: $10MM to $50MM/yr
• How? – Is it the content?– Is it the niche?– Is it the marketing?
• It’s the strategy
Real World Example
• Expert Pet Trainers
• Going in “all directions”
• No profit
• No traction
• Lots of work
• Solution: – 60 minutes with me
On Failure
• Be Willing to Fail...
• …So You Can Ultimately Succeed
• Failure Can Be Managed
• Success Can Be Welcomed
• “Gurus” Fail More Often Than You Know
• Gurus Fail FAST
• Gurus Recover QUICKLY
• Disposable Cash-Flow is King
Lifestyle
• Lifestyle is POSSIBLE only because Food and Shelter is priced for the masses
• Lifestyle is Freedom to Choose • Lifestyle is Elimination of Consequences• Remember the Law of S.B. Competition• Implementation:
– Automate to The Point of ‘Delegated Growth’– Manage Risk– Relax
• Accept Rick’s Law of Lifestyle… – Living a lifestyle necessarily requires that you are living
beneath your potential
Rick’s Core Principles
• Perfect Strategy Before Action• Success is About Leverage• Intuition Will Ruin You• Passion Comes from WITHIN• Free is Not Free if You Lose Millions• Viral Marketing is a Horrible 1st Business• Find You Perfect 1st Business THEN do all
else
WHAT DO I DO?
I Give You The Plan to Solve All
Your Problems For Real in One Day
My Offer To You Today
My Offer To You Today
• 12-Hour Session With Me in December– Complete Business Makeover– Ground-Up– Identify Strengths / Assets / Passions– Give You a Complete Action Plan
• Price: One Billion Dollars
• In Pounds: Only 500 Million!
My Offer To You Today
• 12-Hour Session With Me in December– Complete Business Makeover– Ground-Up– Identify Strengths / Assets / Passions– Give You a Complete Action Plan
• Price: Two Payments Of £1997
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InstantAudio.com is…
• Easiest
• Quick Interviews
• Credible testimonials!
• Super-testimonials!!
• Audio Infomercials
• More profitable
InstantVideoGenerator…
• Easiest Video Service
• For Web & E-Mail
• Demands attention
• Controls attention
• Builds relationships
• Next best thing to being there
MarketingMakeoverGenerator.com
• Professional Templates• Fill-In-The-Blanks• Web-Audio Recorder• Web-Video Recorder• Split-Tester• E-Mail Database• Bulk E-Mail Sender• Auto-Responder• Unblockable Exit-Survey• And More...
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• Fastest
• Sells More
• Slides
• UK Dial #
• Q&A
• Records
• Replays
InstantCustomerService.comComing Soon
My Offer To You Today
• 12-Hour Session With Me in December– Complete Business Makeover– Ground-Up– Identify Strengths / Assets / Passions– Give You a Complete Action Plan
• BONUS: All Current Services 5 Years• BONUS: All Future Services 5 Years• BONUS: Entrepreneurs Retreat Network• Price: Two Payments Of £1997
THANK YOU!
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