rich floersch executive vice president and chief human resources officer
Post on 01-Jan-2016
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The History of McDonald’sThe History of McDonald’s
1955 1960 1970
Late 1950s -1960s - The Beginning•Ray Kroc buys McDonald’s business• Franchising Opportunities Abound & HU
Introduced• IPO 1965 - 13 Stock Splits Since 1966
•U.S. Focus
•Common Operating Platform and Menu
• Leverage Franchisee Ideas
•Creation of Ronald McDonald House
1970s Standardized Business
1980 1990 2000
2002 & 2003 Sweeping Organizational Changes
1990s Business Environment Changed;McDonald’s Stalled• Took Our Eyes Off
Our Fries
•Opened Too Many Restaurants
•Distracted By Other Brands (Chipotle, Boston Market, etc.)
1980s & 1990s Explosive Growth• International Expansion/118 markets•Darling of Wall Street
•Cover of BusinessWeek
“Hamburger Hell”
• Staff Reductions
• Stock Price Drops to $12.38 (high $47)
•CEO Change
•Call to Action Plan to Win
The History of McDonald’sThe History of McDonald’s
McDonald’s TodayMcDonald’s Today
2003 2010
2003-2010 McDonald’s Revitalization• 29 consecutive quarters of positive comp sales• Stock price reaches all-time high of $76• CEO tragedies• 2009 Chief Executive Magazine CEO of the Year• Food and beverage focus
32,000 Restaurants
32,000 Restaurants
117 Countries
117 Countries
14,000 U.S. Restaurants
14,000 U.S. Restaurants
80% Franchised
80% Franchised
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