ricardo marti

copywriter d RicardoMartí

Head&Shouldersd TargetWomen 18-34

ConceptThe objective is to associate H&S with clearing your head from stress while maintaining a healthy scalp. The visuals expose the stream of consciousness of our target, and offer them to take a shower, relax, and clear their heads.

Head&Shouldersd

Head&Shouldersd Focus on Latinas

The purpose of the hashtag #clearyourhead is so that the consumer can tweet what’s on their heads (e.g. Am I ever going to get that promotion; I can’t stop looking at my split ends). In response, Head & Shoulders will tweet back encouraging words and/or suggestions creating engagement with the tar-get. The hashtag enables Head & Shoulders to help deal with their constant stream of consciousness and how to have a clear and healthy scalp.

This interactive sign will feature the same design as the print ads, yet the ad’s hair “lines” will be continuously refreshed with updated #clearyourhead hashtags. At the bottom, there is a touch keyboard where people can add their own #clearmyhead thoughts, comments, and complaints and see what they typed on the screen.

Head&Shouldersd

Cuisinart d TargetMen 30-45

ConceptBreak through society ’s gender roles by mocking existing stereotypes and introducing them into the cuisine world.

Your new powertool.

there’s nogender fora blender.

Placement Hardware stores;powertools aisles.

Cuisinart d

Fixdinner.

Your new powertool.

Placement Hardware stores;powertools aisles.

Cuisinart d

Your new powertool.

Build anappetite.

Cuisinart d

SPARE PARTSworkshop

Tap powertool to build.

Cuisinart d

Bring Home the Bacon Shake10g of Protein, 10% Calcium, 10% Antioxidants, 10g...Download App!

SPARE PARTSworkshop

Grease Monkey

Fist Pump

The Wingman

Gymnuts

Tangineer

Business Man-go

One-night Blend

Fuel Shakes

Banana

Apple

Pineapple

Peaches

Kiwi

Strawberry

Spare PartsOrange Juice

Milk

Soy

Peanut Butter

Blueberries

Pistachios

Build

MACHO TEN

Save toFavorites

Back toBuild

Fuel Shakes

Favorites

Build with Spare Parts

Tap powertool to build.

1 cup Milk1 cup Sliced bananas1/2 cup Strawberries1/2 cup Kiwi1 cup Ice

Filled with 30g Protein, 40% Iron, 35% Calcium

milksliced bananaspeanut butterchocolate syrupice

1 cup1 cup2 tbsp2 tsp2 cup

*add boosters as desired

10g of Protein, 10% Calcium, 10% Antioxidants, 10g of Iron

FavoritesMacho Ten

Dumbell Head

Bring Home the Bacon

Bring homEthe bacon

Back toFavorites

Share with Friends

1 cup Diced apples2 tbsp Maple Syrup1 cup Carrot Juice1/2 cup Pineapple1 cup Ice

10g of Protein, 10% Calcium, 10% Antioxidants, 10g of Iron

Share withFriends

Back toFavorites

Share with Friends

Share with friends

Spare Parts Workshop

SugarDaddydConceptMocking all-American snacks that have caramel, and stating that the only reason we eat them is just for the caramel.

SugarDaddyd

SugarDaddyd

SugarDaddyd

SugarDaddyd

Samsonite d ConceptEverybody packs differently. There are the over-packers, the last-minute packers, the rollers, the shoppers, the neat-freak, and so on. However you do it reflects who you are, because it is YOUR way of doing it. Samsonite embraces this through this campaign.

Samsonite d

Banana Boatd - a message from the makers of banana boat -

we admire your patience.

VibrantColor

Protect from the unexpected burn.

reaching

must have taken hours

that

ConceptThis humorous campaign approaches its consumer through the embarrassing truths and stories of sun-burn. “The unexpected burn” uses scenarios such as walking the dog, or cooking a bar-b-que to show that you can get sunburn anytime you are exposed to the sun. By unexpectedly making fun of our consumers’ mistake of not protecting them-selves, they are being “burned” by Banana Boat.

Banana Boatd- a message from the makers of banana boat -

your

forehead

looks

we commend you, grill master

Tender Crisp.yet

Protect from the unexpected burn.

Banana Boatd - a message from the makers of banana boat -

did you

whack weedsout of the

you got great color mowing the

Fifth Ring

Inferno??of the

Protect from the unexpected burn.

lawn.

But how

Banana Boatd

Tag Banana Boat in your friend’s pictures where they are or look like they might get sunburned, and Banana Boat will make a humorous insult. You get to “burn” your friends while the other learns to protect from the sun next time so that they’re not tagged and embarassed again. The person tagged by their friends and burned by Banana Boat, will automatically recieve a digital coupon through facebook for a 40% discount on their next purchase of Banana Boat Sunscreen. Coupon says: Protect from the embarassment, protect from the unexpected burn.

Banana Boatd

Banana Boatd

don’t let it show.

Just For Men d ConceptOur consumer goes through so much stress in their lives it is caus-ing them to grow grays. When people look at their hair they can tell everything that is going on in their lives. the baby, the rent, the nagging wife, car insurance; the list goes on and on. These men can choose to use Just for Men and not let it show.

Just For Men d

don’t let it show.

Just For Men d

Just For Men d

Interactive boards will be placed around the city, where the consumer can doodle stressful images around a man’s head. This ties back to the print ads, and how stress is exposed through the color of your hair.

Glidden d TargetDIY Women

ConceptThere is a swatch for each moment of our lives, a perfect colorful memory you can revisit through paint.

As I prepare for my business meeting on

the plane, I look to the side and remember

a little boy sitting next to his dad. It was his

first time flying, tightly holding his father’s

hands as the plane takes off. His dad

teaches him how to pop his ears while

chewing gum and explains why his stomach

feels fuzzy.

Sometimes going back and forth for so

many years can make one take for granted

how beautiful flying can be. But every time

I look at the blues out the window, I can still

hear the little boy saying: "Daddy, I can see

everything from up here!"

the swatches of life

Glidden d

Smart Start d ConceptTargeted towards ‘Moms’, the cereal offers relevant truths to the everyday family.So CRUNCHY,

you can take your time.

So HEALTHY,you don’t need the milk.

Smart Start d

Creative Logosd

Logos OSTVd

Jewel Crafterd

For an aesthetics product to sell, such as high-end jewels, the online store must be equally appealing. This re-design of the website radi-ates prestige and sophistication in a minimalistic manner. The navigation bar are the actual products which contain hyperlinks to the corresponding items. For example, when you click on the necklace, a page pops up showcasing all the necklaces along with their prices.

Crave Résuméd

www.craveresume.com

Crave Résumé was born after looking at many of my friends résumés and noticing that they all sucked. While most online résumé services are tem-plates (boriiiing), but I believed that these represent individuals and should be customized according to personalities. I built a brand, a website, and social media accounts to reach the people that need help with unique designs for their résumés that are relevant to the job they are after. Meeting with them via Skype gave me a better knowledge of who I am creating the design for.

d

Rica

rdo

A. M

elén

de

Experience Education Skills

Starbucks Co�eeOctober 2010 – Present

Bayamón, PRCerti�ed Barista

Dr. Jorge Varela Rivera Dental O�ceSummer 2007Hato Rey, PR

Responsible to convert hard copy medical records into digital

records.

University of Puerto RicoBayamón, PR

B.A. Graphic DesignExpected date: 2014

Colegio Marista Guaynabo, PR

Class 2010

Extracurricular

Member of Colegio Marista Soccer Team

Categories Mini, Youth, Junior Varsity and Senior

Member of Track & Field Team

Formed part of the following organizations:

“Marista en Marcha”

“REMAR”

“Conciencia Verde”

Marista Technology Club

Knowledgeable to MAC and PC

operating systemsAbove average experience with Microsoft Windows:Excel, Word, Powerpoint

and Internet Explorer

Design ProgramsAdobe Photoshop

Illustrator

Languages Fluent in Spanish

and English

Personal Info

Willing to diversify work (multitasking) and �exible

to changes.

Considered as fast learner, team player, responsible, reliable,

hard worker andcommitted to the

organization.

Interest include: music, computers, sports,

physical �tness, andmarine sports.

Certi�cate of NO PENAL RECORD from Police

of Puerto Rico(May 2010)

Home(787) 786-2374

Mobile(939) 389-3800

Emailrickin@onelinkpr.net

AddressParque La Salle

EE-8, Parque StreetBayamón, PR, 00961

Contact Info

Résumé Samples

Résumé Samplesd

Résumé d