rfcd 2011: kayanne e. anderson: caribbean creative industry clusters
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Best Practice Imperatives for Creative Industry Clusters – Caribbean
Presented to the Regional Forum on Cluster Development
By
Kayanne E. Anderson Esq.
Consultant, Creative Industries
Caribbean Export Development Agency
TAKING CARIBBEAN EXCELLENCE TO THE WORLD!
Benefits of Creative Industry Clusters Important information resource
Support mechanism
Access to goods and services
Skills and Knowledge spill-over
Complementarities
Increased competitiveness, marketability and profitability
What makes a successful Cluster? All involved in a Cluster should:
Have the ability to work together to build competitiveness and trust;
Focus on open and honest communication;
Have a strong, focused mindset based on a positive attitude, willingness to take direction and an understanding of the greater good. PRODUCTION drives the collaboration!
What makes a successful Cluster? Ideally, successful Clusters have:
A manageable number of partners;
Functioning networks and partnerships;
A cluster leader, or dedicated facilitator;
Access to sources of finance;
Mentorship;
A global approach;
What makes a successful Cluster? Clusters often limited to non-commercial activities and not directly compete
with members’ services and products
Clusters are often heavily reliant on the time, and at times financial, commitment of a core group of members dedicated to the purpose in order to thrive
Public support is important to maintain initial operations; however initiatives should be led and undertaken by industry
Caribbean Creative Industry Clusters
How many creative clusters exist in the Caribbean? Why? Why Not?
How does the Cluster model benefit Caribbean Creative Industries?
What makes Caribbean model unique?
How can Caribbean Clusters be better supported in the face of international competition?
What are some of the best practices? Examples of success stories?
Private Sector Development Programme - Jamaica
established in 2005 to assist micro, small and medium-size businesses of Jamaica improve their competitiveness and profitability.
It was funded by the European Union and the Government of Jamaica 2006 – 2009 to cover grants and technical assistance and operated through the Jamaica Trade and Invest and Jamaica Business Development Corporation.
The PSDP Cluster Sector Initiative (CSI) evolved from work of TGCC to focus on developing and initiating cluster activities in the agro-business, services, tourism and creative industries sectors.
Private Sector Development Programme - Jamaica
According to Jamaica Trade & Invest, “clusters increase the competitiveness of their members in both national and global markets by taking advantage of the collective synergies formed from its members working together.”
Members join clusters based on similar or complementary business interests. They undertake customized and sector-specific business initiatives focused on increasing the competitiveness and profitability of all its members.
Private Sector Development Programme - Jamaica
JTI tells us that a well developed cluster facilitates: increased productivity and growth (through specialized inputs, access to
information, and access to public goods and key supply chain networks) market driven innovation (through cooperative research and
collaboration), new business formation and expansion a stronger lobby and advocacy
Private Sector Development Programme - Jamaica
Some of the Clusters which evolved from the PSDP included: Visual and Performing Arts Jamaica Authentic Jamaican Gifts and Crafts Jamaica Fashion and Apparel Cluster Ltd. The Music Cluster
Some of the clusters isolated for the programme were originally associations, and reverted back to being associations once the programme ended.
However, a few are still operating as clusters:
Visual and Performing Arts Jamaica www.vpaj.org
VPAJ is one of 10 original clusters formed with the support of the PSDP.
An independent, non-profit organisation, VPAJ is concerned with promoting the success of its members’ enterprises and fostering collaboration within and between their respective industries
They are focused mainly on providing information and facilitating networking
Visual and Performing Arts Jamaica Jamaica's Creative Industries that VPAJ concentrate on: Writing &
Publishing, Dance, Design, Film & TV, Music, Theatre, Visual Arts, and affiliated service providers.
Jamaica Reggae Industry Association JARIA also evolved out of PSDP
6th attempt at a music cluster
Run by sub-committees, including: Marketing Education CALM - Constitution, Advocacy, Lobbying and Membership These committees meet with the board and general members once a
month to discuss issues
Fashion & Apparel Cluster - Jamaica
The Jamaica Fashion & Apparel Cluster (JFAC) includes local designers, manufacturers, technical service providers, raw material suppliers, training institutions and support institutions and was formed at the end of 2007
Currently, JFAC has over 180 members
Fashion & Apparel Cluster - Jamaica Focus on:
technical and business development market penetration activities participation in international and local trade shows, expos, product
development and fashion shows workshops, lectures, training programmes for stakeholders Management structure: Facilitator, Steering Committee, Stakeholders Financial support necessary to continue
Fashion Cluster style for Jamaica Day
New Caribbean Cinema - regional http://www.newcaribbeancinema.com
New Caribbean Cinema Series intends to showcase the creative artistry from the region’s up and coming filmmakers
The series is a Caribbean co-production, jointly produced by Storm Saulter from Jamaica and Michelle Serieux from St. Lucia
“New Caribbean Cinema exists to challenge old models and to prove that in our region, innovation and ingenuity are key to our artistic expression.”
New Caribbean Cinema - JamaicaCast and crew of “Missed,” a short film by Michelle Serieux
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Caribbean Creative Clusters (C3) - Barbados
C3 is a non-profit company established in Barbados to provide the region’s creative industries with administrative, strategic, logistical and funding support to help develop and grow various sectors.
The Chrysalis Project (www.projectchrysalis.com) is one of the training programmes created through C3, with the purpose of “Building World Class Cultural Industries through the Development of TV & Film,” which is focused on providing on-the-job training in all areas of film production.
Caribbean Creative Clusters (C3) - Barbados
C3 uses an extremely simple yet effective model that operates through training, mentorship and sharing of personnel, equipment, resources based on a 3 tier model:
1. New individuals/companies;2. Semi developed companies and those exploring further growth in
other markets (export ready);3. Companies that are already successfully exporting
Flying Fish Studios - Barbados
A full service audio-visual digital technology company based in Bridgetown, Barbados with offices in Trinidad and Jamaica
They are the largest privately owned radio, television and film distribution content provider in the Eastern Caribbean.
On set in Barbados with Mr. Dale
Flying Fish Studios - Barbados
Examples of Flying Fish Studios work include:
Rihanna’s “Cheers” official music video: http://www.youtube.com/watch?v=ZR0v0i63PQ4&ob=av2e
And the official video from Mikey’s 2011 Crop Over Soca Monarch winning song, “Pavement Anticipation”: http://www.youtube.com/watch?feature=player_embedded&v=jgz1d83HnnQ
Challenges
CI clusters face certain difficulties that make it challenging to sustain operations: Lack of trust and support from government organizations, private sector
organizations and individuals Members contribute their own time, energy and funds to run the clusters, which
takes away from their own businesses Many do not have their own office spaces Proper funding and resources can be difficult to come by
Drivers for Successful Clusters Location! Location! Location!
Innovation as Driver
Urban Planning
Ecology of an Economy
Opportunities
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Caribbean ExportCreating a Viable Regional Creative Hub
Creative Caribbean Campuses
Creativity Parks across the Caribbean
Regional Prototyping Facility (Universities as Knowledge Hubs)
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Join us to CREATE Caribbean Inc.
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