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Rumblefish is a Sonic Branding and Music Licensing Agency

Rumblefish delivers

emotion and behavior

to brands and productions

through music and sound

Enable great artists

to make a good living

• Inc. Magazine

• Billboard Magazine

• CNBC

• Fast Company

• Ad Age

• Business 2.0

• New York Times Magazine

This is how we do it

Music Licensing

SM

TENS OF THOUSANDS OF SONGS AVAIABLE

EXPERT-CURATED 

100% PRE-CLEARED FOR ANY USE

Great Songs / Fair Price

Music Libraries

Quality

Cost

Major Labels

Affordable

Sonic Branding

What does your brand sound like? ®

How can music & sound grow your business?

Sonic Branding helped Umpqua Bank leverage music to increase

account deposits by 20%.

Sonic Branding helped adidas Originals create

lines of over 200 people at store openings nation-wide

with no traditional

media buy.

“Brands with music that fits their brand identity are 96% more likely to be recalled than those with non-fit music or no music at all.”

Adrian North and David Hargreaves Leicester University

“Music is a shortcut to the heart.”

Kevin Roberts CEO, Saatchi and Saatchi

“Women who listened to music ran a minute or two longer than those who didn’t, adjusted their strides to run more efficiently, and had lower perceived exertion.”

Acadia University study, 2003

Music invigorates.

“Participants slept longer and better, and had less daytime dysfunction, after listening to 45 minutes of music before bed.”

Journal of Advanced Nursing, 2005

Music moves people.

Music soothes.

Music moves people.

85% OF INFORMATION IS DISTRIBUTED

VISUALLY* 

* Millward Brown

41% RECEIVED IS SONIC* 

* Millward Brown

Your audience has ears.

Does your brand have a voice?

Step 1:

Define Brand Sound

2008 Rumblefish, Inc. ©

ENERGETIC RELAXED

Where in the sonisphere does your brand reside? Rumblefish uses many tools (like the emotion-based “Sonisphere” diagram below) to help clients pinpoint the most authentic sonic expressions of their brand identity.

Music that expresses an organization’s identity is usually defined by a relatively narrow set of parameters.

Music that an organization wants to

use to enhance its customers’ experiences

must account for the range of their

audiences’ tastes and sensibilities.

An organization’s sonic logo or signature theme should express the “sweet spot” of their sonic identity.

Music that lies outside the parameters of an organization’s sonic

identity is off-brand and thus inappropriate as a

brand-building tool.

Step 2:

Develop a Strategy

2008 Rumblefish, Inc. ©

Just like a logo, a sonic brand should be

consistent and effective across all touch points

Step 3:

Access to Music

2008 Rumblefish, Inc. ©

SM

Red Bull Music Labs

Over 6 million print impressions had Red Bull singing the praises of this dynamic awareness program. 10 lucky students were chosen out of 200 of applicants at each of 22 college campuses for a 5 day music production camp w/ artist and producers including Price Paul and Pete Rock

adidas Originals: Celebrate Original Music

From environmental music to limited edition cassette compilations to exclusive CD Invites that packed store openings nationwide, the Celebrate Original Music program has been a great success for adidas Originals.

Umpqua: Discover Local Music Project

With a 20% increase in account deposts and a NYT article during the pilot program, local music was a win for Umpqua. The DLM project set the bank apart from the competition and to date five other regional banks have copied the program.

Recent Case Studies

Studios & Networks

Agencies Brands Game

Developers

Some of our clients

Rumblefish delivers

emotion and behavior

to brands and productions

through music and sound

Enable great artists

to make a good living

Thank you.