rezstream webinar: email marketing in the busy season

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

LEVERAGING YOUR

EMAIL MARKETING

DURING THE BUSY

SEASONStephanie Johnson

www.rezstream.com

www.rezstream.com

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

• Stephanie Johnson

• Social Media + Content Specialist

• Just shy of four years with RezStream

• Been in Colorado for seven years

• PR background with six years in social media and email marketing

• Learning Italian

ABOUT ME

SUMMARYwww.rezstream.com

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

• Email tools & types

• Best practices

• Mistakes to avoid

• Measurement metrics

• Growth

EMAIL TOOLSwww.rezstream.com

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

• What type of

email campaigns

do you want to

send?

• Find the right

ESP for you

EMAIL TOOLSwww.rezstream.com

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

BEST PRACTICESwww.rezstream.com

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

• Subscribers/unsubscribe

• Segment lists

• Frequency

BEST PRACTICESwww.rezstream.com

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

• Mobile-friendly

• Personalization

• CTAs as buttons

• A/B tests

MISTAKES TO AVOIDwww.rezstream.com

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

• Wall of text

• Inverted

pyramid

• Zig zag

• Column style

• Too many

fonts/small font

• Boring subject lines

• No CTA present

• Wasn’t reviewed

MEASUREMENT METRICSwww.rezstream.com

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

• Open rate

• CTR of 20%

• Unsubscribe rate

• Link tracking

• Social sharing

• Revenue

GROWTHwww.rezstream.com

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

• Offer an opt-in option after

booking

• Email subscribe fields and

pop ups

• Share campaigns on social

• Use Facebook CTA to

encourage subscribers

• At check-out, ask if each

guest wants to opt-in

www.rezstream.com

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

Find the right ESP and set a realistic schedule

Use your lists to your advantage

Design for mobile users first

A/B test your campaigns and keep track of your results

Watch your CTR and unsubscribe rates

Have fun!

CONCLUSION

www.rezstream.com

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

JOIN US NEXT TIME

Thank you!

Contact me: stephanie.johnson@rezstream.com

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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210