re/wiring brains · andres colmenares

Re/wiring Brains

Andres ColmenaresWABI-SABI inspiration lab

inspired by Generation Einstein 3.0 ConferenceMadrid. 02-jun-11

Friday, June 3, 2011

Hola!

Friday, June 3, 2011

WABI-SABIinspiration lab

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“Image Langue” x Gen Miyamura. Japanese calligrapher.

We believe in the beauty of imperfection.

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We want to

change the world.

The Social Network movie poster @NYC subway.

Sep.2010

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$

= sustainability

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The best way to predict the future is to create it.

- Peter Drucker.

Ydreams – Ciudad Grupo Santander (Madrid)http://www.ydreams.com

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future :

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Social (2001-2010) > Gaming (2011-2021)

The Game Layer on Top of the WorldSeth PriebatschSCVNGR@TEDxBoston 2010

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Time to play!

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Demographics

Psychographics

Technographics

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Digital natives

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speed

Skaters @ Valencia. 2009

(Fast & flexible)

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Hacking cultureEscif @ Valencia. 2009

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Sonar Festival @ Barcelona. 2010

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B®ands > social objects

Canal St. @ NYC. 2010

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Greenwich Village. @ NYC. 2010

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How to connect with re/wired brains?

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Know the rules.Break the rules.

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Be inspiring.Be Beta.

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From silos tostreams.

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Less advertising and more relevant content.

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Keep it cool.Embed the Y-factor.

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Takeaway

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LET’S HAVE THE BALLS.

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LET’S CREATE THE LABS.

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LET’S CHANGE THE WORLD.

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©  2010.  WABI-­‐SABI  LAB  ·∙  DOCUMENTO  CONFIDENCIAL.  PROHIBIDA  SU  REPRODUCCIÓN  PARCIAL  O  TOTAL.

”Imagination is more important than knowledge.”

- Albert Einstein.

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See you again in anim:perfect future.

WSL*Inspiration lab

© 2010

t: @colmenares

http://bit.ly/inspirame

m: andres@wabisabilab.com

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Download this presentation at:

bit.ly/rewiringbrains

WSL*Inspiration lab

© 2010

Friday, June 3, 2011