rewardme startup presentation

In-store Gamified CRM

Yukai@RewardMe.com714-273-7088

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We have entered the “Minority Report” era.

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Companies like Target now know their customersbetter than their families do

(and they have for years!)

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Target recognized the value of aggressively acquiring, analyzing, and most importantly, acting on their data

very early on.

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RewardMe enables every offline store to do what Target does for their customers

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REWARDME.COM

WHO WE AREYu-kai Chou (CEO): 6 years entrepreneur experience; Co-Founder/CEO of Viralogy and FDCareer; Regular Lecturer/Speaker on Geolocation and Gamification at Stanford, Google, and various VC/Entrepreneur gatherings; BA from UCLA.

Adam Gervin (BusDev): Entrepreneur with $1 Billion in Exits. Co-Founder of OneBox.com (sold to OpenWave ), VerdiSoft (sold to Yahoo!), Caustic Graphics (sold to Imagination), SEVEN Networks (profitable and #2 after RIM). MD from Stanford and BS from Yale.

Stephen Johnson (Product): 15 years of programming experience. CTO of Viralogy and FDCareer; Lead Developer at Bunchball, a gaming mechanics startup ($2M in revenue within 1 year with customers like NBC, P&G, Victoria’s Secret). BA & BS from UCLA.

Jun Loayza (Marketing): Co-Founder of SocialMediaMarketing.com of SEOP. Grew to $12M in revenue with customers like LG, Levi’s, and Activision. CMO of Viralogy and FDCareer. Cofounder of Untemplater (sold to Financial Samurai). Hired, trained, and managed a 25-person sales team. BA from UCLA.

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REWARDME.COM

STEP 1: ACQUIRE

How?

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REWARDME.COM

1) Sign up every guest

2) Capture detailed data (and lots of it!)

3) Without interfering with speed and business operations

STEP 1: ACQUIRE

How?

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REWARDME.COM

Collect real-time purchase data from any Point of Sale system

Guests join with just a phone number(Currently acquiring between 20-40% of

ALL daily guests)

STEP 1: ACQUIRE

Put iPads into stores to run their rewards program

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RewardMe In Store

REWARDME.COMSaturday, October 5, 13

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Target guests based on usage filters (spend, visit frequency)

Target guests based on demographic filters (has kids, income > 100K)

STEP 2: ANALYZE

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REWARDME.COM

STEP 2: ANALYZE

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REWARDME.COM

Auto-Triggered Messages via

STEP 3: ACTION

1) In-Store Screen2) Mobile SMS/Push

Based on

1) Purchase Preferences2) Demographics3) External Environment

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RECAP

RewardMe reads receipts from ANY POS And acts in store, on the web, and on your phone

Analyzes, interprets, and prepares the data for consumption

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REWARDME.COM

Based on 20 Stores for 7 months (120 more signed up)Result

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REWARDME.COM

116,000 Check-ins

(from 66,264 Users)

Based on 20 Stores for 7 months (120 more signed up)Result

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REWARDME.COM

27.58% of ALL purchases

(up to 51%)

116,000 Check-ins

(from 66,264 Users)

Based on 20 Stores for 7 months (120 more signed up)Result

Saturday, October 5, 13

REWARDME.COM

27.58% of ALL purchases

(up to 51%)

116,000 Check-ins

(from 66,264 Users)

64% Check-ins from Repeat Users

Based on 20 Stores for 7 months (120 more signed up)Result

Saturday, October 5, 13

REWARDME.COM

27.58% of ALL purchases

(up to 51%)

116,000 Check-ins

(from 66,264 Users)

64% Check-ins from Repeat Users

Based on 20 Stores for 7 months (120 more signed up)Result

33% Users Opt-in to SMS

Marketing

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REWARDME.COM

ResultBased on 20 Stores for 7 months (120 more signed up)

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REWARDME.COM

Result

RewardMe users buy 20.5% more

Based on 20 Stores for 7 months (120 more signed up)

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REWARDME.COM

5.7% AOV difference is

provable Lift

Result

RewardMe users buy 20.5% more

Based on 20 Stores for 7 months (120 more signed up)

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REWARDME.COM

5.7% AOV difference is

provable Lift

Provable 2% Bottom-Line Revenue Lift

($20K/yr)

Result

RewardMe users buy 20.5% more

Based on 20 Stores for 7 months (120 more signed up)

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REWARDME.COM

66%Revenue Lift

on day ofSMS Push

5.7% AOV difference is

provable Lift

Provable 2% Bottom-Line Revenue Lift

($20K/yr)

Result

RewardMe users buy 20.5% more

Based on 20 Stores for 7 months (120 more signed up)

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REWARDME.COM

10x Better SolutionName Users Duration(

mo) Locations Users/Location Redeems

RewardMe 66,000 6 20 3300 10,111

Belly Card 200,000 12 1500 133 14,000

Five Stars 250,000 15 700 357 NA

Compared to “the best” in the market

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2011 © RewardMe, Inc. Private & Confidential

RewardMe Platform

POS CRM + Existing Loyalty Program

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2011 © RewardMe, Inc. Private & Confidential

RewardMe Platform

RewardMe Platform

POS CRM + Existing Loyalty Program

Saturday, October 5, 13

2011 © RewardMe, Inc. Private & Confidential

RewardMe Platform

RewardMe Platform

Loyalty Program

Social Sharing

Mobile Marketing

Social Analytics

Smart Upsell

Survey & Feedback

Real-Time Intelligence

POS CRM + Existing Loyalty Program

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2011 © RewardMe, Inc. Private & Confidential

RewardMe Platform

RewardMe Platform

?Homegrownor 3rd Party

Loyalty Program

Social Sharing

Mobile Marketing

Social Analytics

Smart Upsell

Survey & Feedback

Real-Time Intelligence

POS CRM + Existing Loyalty Program

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2011 © RewardMe, Inc. Private & Confidential

3rd party developers can build modules that utilize our real-time Social and Purchase Data

Loyalty Program

Social Sharing

Mobile Marketing

Social Analytics

Smart Upsell

Survey & Feedback

Real-Time Intelligence ?

Homegrownor 3rd Party

RewardMe Platform

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REWARDME.COM

Business Model

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Business Model

Stores pay for hardware (and

installation)

Monthly Service Fee per location (feature-based)

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REWARDME.COM

Business Model

Stores pay for hardware (and

installation)

Monthly Service Fee per location (feature-based)

SoLoMo Targeting

Mobile PurchaseCommissions

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REWARDME.COM

Evaluation

Negotiations

PilotFull Rollout

Pipeline

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$1 Million+ Contract

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REWARDME.COM

$500-$1000/mo per location

$1 Million+ Contract

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Hardware & Installationcovered

$500-$1000/mo per location

$1 Million+ Contract

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REWARDME.COM

90 Locations

Hardware & Installationcovered

$500-$1000/mo per location

$1 Million+ Contract

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REWARDME.COM

90 Locations

Hardware & Installationcovered

$500-$1000/mo per location

$1 Million+ Contract

$1,080,000/yr Revenue

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REWARDME.COM

Market Size (US)

Driver

Market

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Market Size (US)

Driver

Market

3.1Mstore

locations

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REWARDME.COM

Market Size (US)

Driver

Market

$3.7BAddressable

Market ($100/mo)

3.1Mstore

locations

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REWARDME.COM

Market Size (US)

Driver

Market

297M Offline Loyalty

Memberships

$3.7BAddressable

Market ($100/mo)

3.1Mstore

locations

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REWARDME.COM

Market Size (US)

Driver

Market

297M Offline Loyalty

Memberships

$3.7BAddressable

Market ($100/mo)

3.1Mstore

locations

$40.5B M-PurchaseOpportunity

($136.38)

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REWARDME.COM

Market Size (US)

Driver

Market

297M Offline Loyalty

Memberships

792.8M Redemptions

in 2009

$3.7BAddressable

Market ($100/mo)

3.1Mstore

locations

$40.5B M-PurchaseOpportunity

($136.38)

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REWARDME.COM

Market Size (US)

Driver

Market

297M Offline Loyalty

Memberships

792.8M Redemptions

in 2009

$3.7BAddressable

Market ($100/mo)

3.1Mstore

locations

$40.5B M-PurchaseOpportunity

($136.38)

$46.4B Targeted

Advertisement Opportunity

(PwC)

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REWARDME.COM

Series A Funding

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REWARDME.COM

Series A Funding• 2012: Raise $5M to scale up business

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REWARDME.COM

Series A Funding• 2012: Raise $5M to scale up business

• 24 months runway

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REWARDME.COM

Series A Funding• 2012: Raise $5M to scale up business

• 24 months runway

• Spending Plan:Marketing/Bizdev: $2,000KTech/Infrastructure: $1,700KAccount Management: $800KGeneral/Admin: $500K

Saturday, October 5, 13

Mooyah loves RewardMe!

and we know you will too

Yu-kai Chou

714.273.7088

Yukai@RewardMe.com

1. HUGE Market

2. Experienced/Successful Team

3. Product Leadership

4. Success in Enterprise sales

Summary

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