reviving tradition through modern design: new power of creative industry
Post on 11-Apr-2017
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Reviving Tradition Through Modern Design:New Power of Creative Industry
Amelia Rachim
Romeo Gigli
Rifat Ozbek
John Galliano & D I O R
HOW?
S e m a
r
Traditional jewels Cultural Identity Modern jewels
giovane matura
rurale
urbano
st i le
etnicocommerciale
prestigiop r o d u c t p o s i ti o n
t a r g e t m a r k e t
CHARACTER = POWER
CHARACTER
DESIGN
STRENGTHIDENTITY/
ICON
BRANDING
TECHNIQUE + IDEA
BULGARI SERPENTI BRACELET•TUBOGAS TECHNIQUE
•ICONIC SHAPE
Bulgari serpenti 1975
Revolution Bulgari serpenti
Elizabeth Taylor polpularized Bulgari serpent in the epic film Cleopatra , 1962
Revolution Bulgari serpent
RICH CULTURE = UNLIMITED POWER
Sumatra
Borneo - Dayak
Celebes - Toraja
West Papua
Java + Bali
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