rev up your search engine: tools & tactics to improve your search skills

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Rev Up Your Search Engine: Tools & Tactics to Improve Your

Search Skills

Chris Forman, Chief Developmental Officer

AIRS – A Company of The RightThing

RVHRA

December 10, 2009

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Chris Forman, Chief Development Officer

Prior to joining AIRS in 1998, (acquired by The RightThing in 2008), Mr. Forman held a series of leadership positions at fast-growth technology firms including Centricut (acquired by Hypertherm in 1998) and Direct Imaging. He is a graduate of Colby College and lives with his wife Angela and their four children Emma, Noah, Will, and Sara in Meriden, NH.

Chris Forman serves as Chief Development Officer of The RightThing and President of AIRS. Over his 15 year technology career, Forman has become a seasoned business executive and one of the HR industry's most dynamic speakers and thinkers on recruiting technology, talent development, and OFCCP compliance. Mr. Forman has spoken at more

than 75 HR and recruiting industry events and has been quoted in publications such as The New York Times, Wall Street Journal, HR Executive, Government Executive, SI Review and Purple Squirrel.

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What is Social Media(My talk. My definition)

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Tools that allow people to create, develop, and share content, ideas, and relationships online.

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We’re not talking about features on an otherwise traditional website. We’re talking about platforms that

are designed for community building.

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The Reach of Social Media

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If Facebook were a country it would be the world’s 4th largest between the United States and

Indonesia. 

Facebook & Qzone, 2009

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Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of

Ireland, Norway and Panama…combined.

Twitter, 2009

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By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social

network 

Grunwald Associates National Study 2009

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The fastest growing segment on Facebook is 55-65 year-old females

 Facebook, 2009

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The Impact of Social Media

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1 out of 8 couples married in the U.S. last year met via social media

McKinsey Study, David Dalka, 2009

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Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and

cost Facebook $0

 TechCrunch, 2009

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25% of the top search results for the World’s Top 20 largest brands are links to user-generated

content

 Marketing Vox and Nielsen BuzzMetrics SES Magazine

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More than 1.5 million pieces of content (web links, news stories, blog posts, notes,

photos, etc.) are shared on Facebook…daily

 Facebook, 2009

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90% of consumers trust online peer recommendations… 

only 14% trust advertisements

July 2009 Nielsen Global Online Consumer Survey

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Social Media has overtaken porn as the #1 activity on the Web

 Huffington Post, 2009

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Social Media is not…a fade, hype, or something kids do.

It’s deep, real, and taps into a very basic human desire to connect and communicate… all the time. 

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So what does this mean for you? 

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Recruiting has always been…

"who do you know“"who can you find“

"who can you deliver"

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When a corporation couldn’t make those connections, they had to pay money.

Social Media makes it far easier for talent seekers to know, find, and deliver their own talent

organically…with less support of search firms, job boards, and sourcing vendors.

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90% of Fortune 500 companies are using LinkedIn as a key tool to find employees…

 JobVite Social Recruitment Survey, 2009

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But yet we are only crawling.

Let’s talk about being a Beet farmer.

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Search Engine Tips

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New Search Engines on the Block

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Find One, Find Them All

People and public information search engines.

Pulls personal information from public records, networking sites, Google, etc.

FREE!

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Good Stuff from Google

Google News

Filetype Searches

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filetype:pdf "corporate strategy" (manager OR director)

("org chart" OR "organizational chart")

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filetype:xls (@aon.com OR @deloitte.com OR @sapeint.com OR @buck.com) consultant

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Job Postings Per Capita

For the 50 most populous metropolitan areas in the United States. The bigger the dot, the more job postings per capita.

Seattle*58

Seattle*58

San Jose*88

San Jose*88

* = Jobs per 1000 People

Washington, DC*148

Washington, DC*148

Salt Lake*55

Salt Lake*55

St. Paul*32

St. Paul*32

Austin*53

Austin*53

Miami*17

Miami*17

Boston*59

Boston*59

*Source: http://www.indeed.com/jobtrends.jsp – Updated Nov. 18, 2009

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Thank You

Chris Forman, Chief Developmental OfficerPhone: 802-299-2900 x 1107

chris.forman@rightthinginc.com

The RightThingwww.rightthinginc.com3401 Technology Drive

Findlay, OH 45840