retail trends and challenges

dfad Asian Licensing Conference 12-13 Jan 2015

Perfetti Van Melle Group

CHUPA CHUPS® is a brand of Perfetti Van Melle, the 3rd largest confectionery group in the world.

PvM Brand Portfolio

4

Born in 1958

SWEET HISTORY 1

Strong personality and clear identity

Logo designed by Salvador Dalí

Sold in 150 countries

Strong emotional link with the consumer --- LOVE BRAND ---

.

Licensing program started in

1998

Over 70 licensees

in Europe/ Asia

Targeting teenagers and young

adults

Main categories

apparel and personal care

More than 700 designs available for

licensees

CHUPA CHUPS LICENSING PROGRAM 1

@Retail

CHUPA CHUPS AT RETAIL 1

Chupa Chups is an impulse purchase driven product, retail marketing is

in the DNA of the brand. The “Cap Display” was patented by Mr. Bernat

in 1962

Transferring the experience of the core business to licensing

Licensing Products LICENSED PRODUCTS AT RETAIL 1

RECENT CHUPA CHUPS RETAIL PARTNERS

Candy is hot at retail and fashion industry

RETAIL TRENDS AND CHALLENGES

• Showrooming and internet sales affect the traffic at the brick and mortar shops

RETAIL TRENDS AND CHALLENGES

• Eye-catching in store elements

• Samplings

• Promotion with lollipops to boost the sales

• Promotions and constant discount initiatives tend to decrease prices

• Capsule collaborations with exclusive designs

RETAIL TRENDS AND CHALLENGES

• Consumer looks for more personalized in-store experiences

• Event driven content

• Surprise and WOW ! effect

RETAIL TRENDS AND CHALLENGES

• Multi-loyalty client • Loyalty and redemption programs

RETAIL TRENDS AND CHALLENGES

• Globalization: same brands and similar products everywhere

• Unlimited creativity: amazing style guide with constant refreshments

• To present novelties and surprise the consumer is a must

RETAIL TRENDS AND CHALLENGES

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Chupa Chups corners @ IT’SUGAR in 2015 Large confectionery range and a varied licensing product range to offer a unique shopping and brand experience

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Carefully select the partner, a retailer aligned with the positioning of the brand and committed with the project

Licensing Products TIPS TO SUCCESS AT RETAIL 1

Stand out from the crowd: build a 360º coverage in the collaboration around the product, packaging, POS and window elements, shop experience

Build stories around the brand and develop concepts that the customer can relate to, both in the store and online

Use an online strategy to promote the offline retail traffic

Offer an experience around the brand, that involves the participation of the customer

Maximize exposure by tying in the on-line strategy of the brand with the launch of the retailers to create a win-win situation

PERFETTI VAN MELLE

LICENSING DIVISION