retail overview - etna - brazil - presenter paulo kruglensky model in brazil in...

Welcome

Headquarters – at the heart of São Paulo

Unique Model in Brazil

Etna in Numbers• CAGR 26,8% over the last 5 years

• 18 stores covering 83% of the potential

consumers market

• online store

• Total sales area: 90,000 m

• Warehouse: 37,000 m²

• 2,300 employees

• 2,000 Containers/ year

• 3,500 client´s deliveries /day

• 20,000 SKUs

Etna’s aim to be the biggest and the best furniture and decoration company in Latin America.

We fascinate our clients with solutions and designproducts affordable for all, making every

moment of people’s life unique.

Etna is present in 83% of the furniture potential market.

The other 17% is attended by our online store.

One Stop Shop: All solutions for the house in one place

Comprehensive Product Portfolio

Marketing

Unique Model in Brazil

Unique Model in BrazilIn the categories un which Etna operates, it offers the most comprehensive portfolio of products, makingit one of the most important one-stop-shops for home textiles, carpets & curtains, lighting, furniture, home utilities and decoration.

e x p e r i e n c e

Specialized team of architects and designers who create different and innovative environments

Etna’s Experience

Etna’s Experience

We provide a complete shopping experience, with ideas and trends in decorated environments by our architects.

The availability of most of their items for immediate withdrawal, opting for a service employee or self service.

Consumers have the feeling of walking in a mall where they can find everything for the home.

p o r t f o l i o

• We use the best of Brazilian wood;• Our products of stainless steel, acrylic and ethnic furniture are imported from countries like India, China, Morocco, Indonesia, among others.

Furniture

beds shelvesdressers sofas

tables chairs and stools

cabinets racks

racks and shelves

cabinets and

shelves office

child furniture

office furniture

garden furniture

furniture for

children youth

2013

500,000 towels; 350,000 carpets; 250,000 pillows;

Bed and Bath

quilts

towels

bath carpets

bath accessories

bathrobes

baby bed

duvet covers

bed accessories

pillow duvets

blankets tablecloth

Decor

pillows

personal care

scent diffusers

stickers, frames

and panels

wallpapers

ethnic products

garden pet shop

sculpturesdecorative

objects

artificial plants

photo album

watches

candlesticks

• The largest importer decor Latin America

futtons

• We sell lampshade and columns with different design and high quality at the lowest price in the market

Lighting

lighting accessories

summits

lampshade table lamp bases

ceilings floor uplights

lighting floor

spots

heaters

fans

night lightlamps

• The largest seller of skin rugs in Latin America

Carpets and Curtains

doormats rugs

curtains

accessories curtain

carpets

accessories carpets

Special measures carpets

blinds

• We sell about 257,000 sets of cups and cups per year.

Kitchenware and Houseware

BBQ cutlery tableware cups and bowls

bar disposable eletronics bags

organisers hooks bathroom child office

laundry accessories

kitchenoven and

stove

p a r t n e r s h i p

Strategic Partnership