resume ig june2016
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I’ve started my adult lifelong learning as a Communication Specialist having then professionally travelled from Advertising into One-to-One and Loyalty Programmes. Crossing sides from Agency to Client was a big challenge but the time when all my skills were called “on deck” was when I became an entrepreneur.Business Management, Operations, Leadership, Prospective Sales and Financial Results, all these areas had to be covered by me. That’s when I realised that I am a Team Person.My natural habitat is in a team. My Dream Team is multicultural and multilingual.New business challenges and networking bring my very best to surface.I feel I can deliver my very best when exploring new markets and enjoying social-cultural diversity.Later, teaching showed me that my professional paradise is in an environment that allows me to learn. Constantly challenging myself to learn new skills I longed to go cross-media.Advertising, Digital Marketing, On-line and O�-line are no longer opposites but brothers in arms.My present challenge is to daily advise my clients on the best ways to accomplish their Communication goals.
If you feel this is what you’re looking for, your company and brand, feel free to drop me a message.
P R O F I L E
E X P E R I E N C E
Client Service Manager at BM APOIO | JUL 2007 - Present
Clients: Allianz, Staples, Nivea, Barclays, Intermarché, Tap Victoria, Cofina, Getside, CTT, IAVE, ZON/NOS, Tupperware,
Adene, D-mail, Fábrica Lusitana, Wunderman, Ogilvy & Mather, Ogilvy One.
> New business development
> Coordination of Marketing Logistics Operations (Handling, Printing, Packing)
> Working together with creative to generate powerful One-to-One solutions
> Managing Online Shops back office (IAVE, COFINA)
> Building and implementing the fulfilment operation and production procurement of Frequent Flyer Program (TAP)
> Managing printing production for Loyalty Program (Staples)
> Managing Contests and Promotions Legal Guidelines
Partner and Business Manager MIRMEX OHP Handling Operations and Promotions | AUG 2003 - JUN 2007
Clients: Getside, Novo Nordisk, CPP, Jotacê, Mundideias, Cofina, Pierre Fabre, Casa Do Mailing, Ctp, Ogilvy & Mather.
Subscriptions and Direct Marketing Director at Abril/Controljornal, Impresa Publishing | JAN 2001 - NOV 2001
Magazines @ Abril/Controljornal: Visão, Jornal De Letras, Exame, Executive Digest, Exame Informática,
Examedigital, Turbo, Você Sa, Activa, Cosmopolitan, Casa Claudia, Caras, Caras Decoração, Barbie, Disney.
Integrated Communication Group Director at J. Walter Thompson Worldwide
I started my Advertsing life time adventure with the Portuguese International Tourism account, a new business victory.
I become responsible for coordinating the central production of an International Campaign.
ThompsonConnect Worldwide Lisbon | JAN 1999 - DEC 2000
Clients: Kraft - Club Philadelphia, Genesis – Metlife (Direct Response TV), Mazda, Lactogal, TNT, KPNQwest, Novabase,
Porto Santo Tourism, Finibanco.
J.Walter Thompson Advertising Lisbon | JUN 1993 - DEC 1998
Clients: ICEP - International Tourism Board, Sony, Lactogal Dairy Products, Nestlé: Ice Cream, Findus, Unilever: Lipton
Ice Tea (Unilever Gold Award), Lipton Tea, Organics, Denim.
Experienced Communication Client Service DirectorPassionate about New Business, Networking and CRM
Inês Guerreiro do Espírito Santo
ines.guerreirodoespiritosanto@gmail.com
@inesguerreiro5
https://pt.linkedin.com/in/inesguerreirodoespiritosanto
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Client service in Advertising and Costumer Relationship Management agencies, Marketing Strategy and Communica-tions, 360° Campaigns including Design and Corporate Identity, Loyalty Programs, Direct Marketing and Promotional Logistics, Variable Data Management in Digital Printing, DM and Promotional Logistics, Direct Response TV, Digital and Social Media Marketing, Google Analytics.
Team Management and Integration, Negotiation, Sales Management, New Business development and coordination, Management of AV Pre-Production.
Languages:Portuguese: Native | French, English, Spanish: Fluent
E X P E R T I S E
360°
E D U C AT I O N
Universidade Nova de LisboaDegree in Social Communication, 1988 - 1993
Digital Content Marketing Strategy | FLAG, 2016
Social Media Campaign Planning and Production (Facebook Ads, Google Adwords, Linkedin) | FLAG, 2016
Digital Marketing Analytics | EDIT. Disruptive Digital Education 2016
ISEG - Lisbon School of Economics & ManagementDigital Marketing for Executives, 2015
INSEADJWT Business Management Programme, 1999
Alliançe Française - LisbonDiplome de Langue FrançaiseDiplôme Supérieur d'Etudes Françaises Modernes American Language Institute - Lisbon
English Proficency Certificate by The University of Michigan
M E
Portuguese Nationality, married with two children, currently living in Lisbon, Portugal. Second home: Nairobi, Kenya.
Memberships:Vice-President @ BNI - Business Network International - Lisbon
womenwinwin.com - Connecting Women & Business
Programa PESO - Promoting Exercise and Health in Obesity
Teaching experience:Advertising Assistant Teacher at ISCEM Instituto Superior de Comunicação Empresarial, Lisbon
Volunteer work:Re-food 4 Good - Oeirashttps://www.facebook.com/refoodportugal/
Terra dos Sonhos | Children supporthttp://www.terradossonhos.org/
Caza da Música - Bairro do Zambujal - SCMA | Education supportCreation of a Sound Studio facility
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