restor service innovation pitch
Post on 26-May-2015
1.071 Views
Preview:
TRANSCRIPT
GUILT-FREE
SHOPPING
ReStor is a new conceptual department store that promotes a stylish life, while building a community around sustainability and responsible consumption. At ReStor, departments are organized by the items’ provenance. Present, the ground floor, offers sustainably manufactured goods. Past, the sub-level, presents a wide range of curated vintage products. Future, the second floor, employs the latest technology to produce bespoke items to suit customer needs, from 3D printed objects to the premium service of customized refurbishing tailoring. In addition to a guilt-free shopping experience, ReStor offers features such as a self-checkout app, product reviews and information.
Service Package
CORE PRODUCT FACILITATING SERVICES ENHANCING SERVICES FEATURES & BENEFITS
The sale of socially ecologically responsible new, vintage, custom made and re-purposed items
• Self-service checkout• Fitting rooms, displays,
and counters• Sales associates• Fashion designers and
tailors• Self checkout system• Navigation system• Customized offerings
• Green roof and cafeteria
• Style recommendations based on profile
• Reward system• Coupons and sales• Customer lounge• Smart screens and
scanners• History on vintage
articles
• Guilt-free consumerism
• Less waiting times (self checkout)
• Independence• Highly customized
experience• New light for old
items • Creative use of
resources
For responsible consumers who want to be stylish in a mindful way RESTOR offers wholesome and fashionable clothes and products delivered in urban department stores.
Unlike traditional department stores RESTOR sells new eco-friendly and used vintage designer goods in addition to re-purposing and transforming old
items of value, because we want to help you have a guilt-free shopping experience.
Value Proposition
Service Encounter Map
Brand Identity
Trigger
Stepping into the store
Leaving the store
Brand Delivery
Brand Expression
Fresh images
Simple Communication
Organic Forms
Raw Materials
Positioning
Value Categories
Customer Segmentation
Personas
Personas
Personas
Business Model Canvas
Road Map
Stakeholder
Stakeholder
Stakeholder Outcomes
SCAD is a private, nonprofit, accredited ins4tu4on conferring bachelor’s and master’s degrees at dis4nc4ve loca4ons and online to prepare talented students for professional careers. SCAD offers degrees in more than 40 areas of study, as well as minors in nearly 60 disciplines in Savannah and Atlanta, Georgia; in Hong Kong; in Lacoste, France; and online through SCAD eLearning. SCAD exists to prepare talented students for professional careers, emphasizing learning through individual aLen4on in a posi4vely oriented university environment. Offering more degree programs and specializa4ons than any other art and design university, SCAD is uniquely qualified to prepare talented students for professional, crea4ve careers. SCAD is the first university in the U.S. to offer service design degree programs. A well-‐rounded service designer is part researcher, part strategist and part designer. At SCAD, service design students learn how to take on—and deSly move between—all three roles in innova4on projects. SERV 724 – User-‐Centered Design for Services |Priscila Mendoza, John Gray Parker, Nathan Nash, Rebecca Ngola | Professor Robert Bau
top related