responsive seo
Post on 15-Jul-2015
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“At least 50% of all mobile searches have local intent” - Google
“88% of searches with local intent are on a
mobile device” - Google
“50% of mobile users visit a physical location
related to a local search within 1 day” - Google
That is a huge market of potential clients
for you, and lost revenue for them.
Small Businesses have
a websiteSmall Businesses have
a mobile friendly
website
The real life example
➜ Mobile is booming
➜ Websites are lagging behind
➜ Local intent is the missing link to
maximising conversions
➜ Real example
A Bad Example
● www.furnitureinstore.co.uk
● Local Search Term
● Little Content
● Primarily Online Focus
● No mention of location apart from:
at the very bottom with no
postcode.
Place your screenshot here
A Good Example
● www.ahf.co.uk/ahf-coventry
● Location map is the first thing you
see.
● Then address, telephone
numbers, email, opening time,
store manager, stocked products,
THEN Content.
● That is what is getting people
through the door - searches with
local intent serving location
information.
Place your screenshot here
How About On A Tablet?
● Same Rules Apply
● Map, Address, Telephone,
Products Stocked, Opening Hours
and then finally content last.
● Its no longer about just
optimisation, its about
conversions and this is a local
page that is made to convert.
Place your screenshot here
Key Takeaways
➜ We appreciate mobile growth
➜ But we miss local intention
➜ Location & Contact first, informational
content second.
➜ Design for the user.
Sources
➜ http://resources.struto.co.uk/blog/the-mobile-stats-you-need-to-know-in-2015
➜ http://www.business2community.com/social-media/104-fascinating-social-media-
marketing-statistics-2014-2015-01084935
➜ http://www.catalystsearchmarketing.com/2015-mobile-local-will-finally-one/
➜ http://www.statisticbrain.com/small-business-website-statistics/
➜ Photographs by Death to the Stock Photo (license)
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