responsible tourism kumarakom
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Green Life India Solutions, Kochi© Presentation Conceived and Designed by Paul V Mathew, Mob: +91-9745482028.
Experiences and Learnings
LivelihoodSkill
Knowledge
• Hold destination level meetings at selected destinations of tourism industry, local self government, Kudumbasree, other related government agencies, NGOs and local community representatives and identify agreed industrial partners.
Step 1:
• Constitute Destination Level RT Committees (DLRTC) after the destination level meeting. Step 2:
• ECONOMIC - To conduct industry surveys and survey of local resources (Demand Vs Supply)Step 3:
• Sign agreements with hoteliers for local procurementStep 4:
Proposed Steps for Implementation after 1st SLRTC (20th April 2007)
There will be a regular demand from the hotels for the identified items.
Hotels are willing to purchase vegetables, milk, fruits, eggs and meat from local.
Specific arrangements have to be made for regular supply of quality items.
There is demand for organic products.
Proposed Steps for Implementation after 2nd SLRTC 10th August 2007
Demand Side
Supply Side
Kudumbashree has come up with supply plan at destinations
Liaison with Tourism Industry
Baseline data• Demand Assessment by KITTS/ DoT
Partner response• In the preliminary process 3 hotels signed MoU
Supply Mapping – Stage 1
• Public Meet convened by DoT, Grama Panchayath and Kudumbashree for Economic Responsibility
• Efforts in the field for trust building by DLRTC and Gramapanchayath
• Enabling support from the three tier system of LSG
• Ensuring support from different sections of community
Mass mobilization (Campaign
Mode)
• Positioning RT Consultant at Kudumbashree
• Enlisting product range for Kumarakom
• Enlisting possibilities for MEs
• Selection of entrepreneurs/ groups
• Training provided to selected groups and individuals
• Groups were filtered for Cultivation and Micro Enterprises
• Expert training made available to entrepreneurs/ groups
• Finalization of entrepreneurs/ groups for cultivation and MEs
• Project preparation
• Ensuring Capital investment
Equipping field
components for Economic Responsibility
Supply Mapping – Stage 2
• Vegetables – Lease land farming (kudumbashree –Harithashree)
Cluster Approach towards
production and supply
Supply Mapping – Stage 3
• Preparation of production & supply calendar
• Quality measures in production (controlled usage of chemical fertilizers and pesticides)
• Gap Assessment done to source produces from out side Destination
Phasing out
Process
Supply Mapping – Stage 4
• Vegetable groups: 180 nos
• Coconut Procuring Group: 2 nos.
• Egg units: 25 nos.
Production groups in
field -Kumarakom:
• Wheat Powder & Maida: Nutrimix (U Puram)
• Coconut oil: Chirakkadavu CDS
• Pappadam: Uzhavur CDS
• Fish Pickle: TV Puram
• Paper bag: Kumaranalloor CDS
Procured from other
Panchayaths:
Supportive steps
• KudumbashreeCapacity Building
• GramapanchayathArranging Land on Lease
• GramapanchayathDistribution of Seed and fertilizers
• GramapanchayathPoultry supply
• KudumbashreeWorking Capital for MEs
• KudumbashreeMonitoring of production
• KudumbashreeWeekly Meetings of entrepreneurs
Issues confronted
Production initiated at minimum level
Harvesting started
Procurement - Supply mechanism was missing
No networking with hoteliers developed
No supportive systems were developed
Supportive Systems in place
• 8 members selected by Gramapanchayath and Kudumbashree
• Training provided by Kudumbashree
• Zero Capital
• Zero Infrastructure
Activity Group (Procurement & Supply)
• Open Market (Run by Procurement & Supply Activity Group)
Samrudhi
RT shop
Industry response
Industry response was not productive and supporting
Only 5 hotels were agreed to purchase minimum produces
Issue on range of produces and price
Issue on quality
Issue on Consistent supply
Issue on meeting daily requirements
Issue on product range
Issue on terminating regular suppliers
Issue on packaging/ branding/ tax
Strong Interference from Dept. of Tourism
Partner Meeting chaired by Tourism Secretary and had close to heart interaction with hoteliers
DLRTC revamped with productive roles
Gramapanchayath developed potential relationship with hoteliers
Partnership forum developed as a platform to discuss and resolve issues
Tourism Secretary directed for steps to leverage the RT concept to operation level staff of hotels
Systems in place
• DLRTC constituted pricing committee consisting of Gramapanchayath, Kudumbashree, DTPC, Purchase staff of Hotels
Pricing Committee
• DLRTC constituted quality committee consisting of Gramapanchayath, Kudumbashree, DTPC, Hotels Chefs, Veterinary Surgeon, Agr. Officer, & Health Inspector
Quality Committee
Partnership Meetings 5 nos.
Price Fixing Committee 3 nos
Quality Committee 3 nos.
17
Pricing Committee
Gramapanchayath
RT Cell
Hotel Representatives
Dept. of Tourism
Quality Assurance Committee
Gramapanchayat
Kudumbashree
Mission
Tourism Dept.
Agricultural Officer
Veterinary Surgeon
Hotel Chefs Health Inspector
Kudumbashree Mission
RT Cell
Impact
MoU signed with 15 hotels with specific terms and conditions
RT Official launch on March 14th
Supply started with 11 products
Issues
For sake purchase with minimum quantity
Irregularities in production
Lack of infrastructure
Payment issues
Earnings of Activity group members
Competition from other suppliers
Quality issues
Quantity issues
• Started in June 08
• Capital investment – Personal arrangements
• Produces to public at reasonable rate
• Open Market (Run by Procurement & Supply Activity Group)
Samrudhi RT shop
• Each hotels ranked monthly on purchase
• Regular Partner meetings
• Strengthened one to one rapport
• More active involvement of Panchayath
Hotel
Ranking
• From 11 nos. to 27
• Product movement ensured through open market
Product enhancement
Issues as on Aug 08
• Production in stagnation • Land availability• Incentives• Technical support
• Insufficient supply to higher demand• Quality issues• Instability of Activity group
» Working Capital » Local procurement not effective» Improper Fund Management» Lack of rapport with hotels
• Negative shift in purchase from some major hoteliers
Positioning of RT Cell
• RT Cell placed at destination from 1st Sept 08
• Tourism Secretary and Director initiated:– Partner Meet– DLRTC– Panchayath Committee and – RT Cell - Kudumbashree joint meeting
• Efforts from Cell from Sept 08• Efforts for stabilizing Kudumbashree production units• Efforts to meet the gap areas in demand – supply• Enhanced one to one with hoteliers• Strengthening rapport• Facilitated new Kudumbashree MEs • Revival of Kudumbashree cultivation groups (20 nos – 250 women)• Coordinated farmers’ collective (Karshaka Samithi registered in
panchayath)• Initiated Homestead farming
Field Impacts
• Karshaka Samithi: 10 nos
• Small farmers networked: 450
• Homestead farming: 510
• Kudumbashree units: 20 nos. (250 women)
• New Kudumbashree MEs: 4 nos.
• Enhanced product range from 27 to 44
26
• Total Turn over of Samrudhi Activity Group till May 2009
– Rs. 11,85,000/-
• Turn over of other Micro Enterprises till May 2009 (direct supply)
– Rs. 2,05,000/-
Revenue Generated
29
Cultural Units developed by RT Cell
• SUVARNA CULTURAL GROUP
• HANDICRAFT UNIT-1
• LOCAL PAINTING UNITS-2
• SINKARIMELAM UNITS-2
( CHILDREN GROUP AND WOMEN GROUP)
ENVIRONMENTAL RESPONSIBILITY
• STREET LIGHT SURVEY COMPLETED
• INDUSTRY SURVEY ONGOING
• PLASTIC FREE ZONE DECLARATION
• ALTERNATIVE ECO FRIENDLY PRODUCES
• MANGROOVE PROTECTION PROGRAMME IN PRACTICE
• ORGANIC FARMING STARTED
• GREEN PRACTICES STARTED IN HOTELS AND RESORTS
• ZERO WASTE KUMARAKOM –PROJECT PREPARATION COMPLETED
• RESOURCE MAPPING COMPLETED
In this era of globalization knowledge is toonear to inquisitive minds that makes all thefar very near. To cop up with the emergingchallenges, people strive to unravel andgroom their latent talents. Amid competitionand rapid changes, the real bottom of thepyramid becomes marginalized. In thisjuncture, a luminous vision and a leadingmission can make a giant leap.Now Green Life India Solutions takes thenotion of inclusive and sustainabledevelopment.Let’s strive together for a better tomorrow.Faster, Sustainable and Inclusive Growthshould me our motto in the endeavor.
Thank You
Extending Support
• Resource Mapping Tools
• Empanelling Resource Persons
• Preparation of Detailed Project Report (DPR)
• Local Sensitization Programs
• Resource Mobilization and Ancillary Supports
• Training and Development Projects
• Gap Assessment and Need Analysis Study
• Advising Infrastructure Solutions
• Green Projects Consultancy
• Course and Curriculum Design
Green Life India Solutions Kochi, 682311Mob: +91 – 9745482028
paulvmathew.hr@gmail.com
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