respondents by meeting location...third party/ independent planners 42% 19% 23% isos smerf sports...

35%

26%

19%

Respondents By Type, Volume and Size

Type SizeofMee3ng#ofMee3ngs

Corpora3ons

ThirdParty/IndependentPlanners 42%

19%

23%

ISOs

SMERF

Sports

June2,2020

790ValidPlannerResponses

Respondents by Meeting Location

Percen

tofR

espo

nden

ts

June1Responses

Ascountriesandci.esreopen,plannersarecau.ouslyreturningtotheirbusinessloca.ons

SourcingandBookingFutureBusiness

ResearchingforFuture

BusinessButNotBooking

NotPlanningButStayinginTouchwithSuppliers

NotPlanningandNotWorking

Percen

tofR

espo

nden

ts

June1Responses

A6ernearlytwomonthsofdeclines,havewefoundthebo;om?Moreplannersarebooking,notjustlooking

Areyouworkingonfuturemee.ngs?

0

5

10

15

20

25

30

35

40

45

50

June1Responses

2outof3plannersareexperiencingproblemswithsuppliers,

butthere’saposi.ve:MoreofthemarereachingoutWhatisyourcurrentexperienceinreachingouttosuppliersofmee.ngservices?

0

10

20

30

40

50

60

Percen

tofR

espo

nden

ts

PriortoSeptember‘20

September’20toYear-End‘20

Q1-Q2‘21 Q3’21andLater

Percen

tofR

espo

nden

ts

June1Responses

Confidencecon.nuestodeclineforrescheduledevents’20,asthemajorityofplannersrescheduleeventsto’21andlater

WhenistheearliestyouareRESCHEDULINGmee.ngsandevents?

0

10

20

30

40

50

60

WhenistheearliestyouareschedulingNEWmee.ngsandevents?

Whenschedulingnewevents,plannersareshowingincreasedpreferenceforthebackhalfof‘21andbeyond

June1Responses

Percen

tofR

espo

nden

ts

0

10

20

30

40

50

60

June1Responses

Plannersaresanguineaboutcontractsandcancella.onterms

Whatareyourexpecta.onsregardingcancella.onclauses?

OncethethreatofCOVID-19haspassed,overthenext12-18months,willyouplanmoreorfewermee.ngs?

Asplannersbegintofirmuptheirplanspost-COVID-19,moreplannersarehopefulfortheirprogramvolume

June1Responses

Percen

tofR

espo

nden

ts

More Fewer AbouttheSame

TooSoontoKnow

0

5

10

15

20

25

30

35

40

Regional

OncethethreatofCOVID-19haspassed,willyouplanmoreorfewermee.ngsoverthenext12-18months?

Delta

betweenplanne

rswho

expecttoplanm

oreversusfe

wer

June1Responses

Regionalandlocaleventsare“backintheblack”;plannersexpecttoplanmoreofthempost-Covid-19

Interna3onal Na3onal Local-60

-50

-40

-30

-20

-10

0

10

20

OncethethreatofCOVID-19haspassed,willyouplanmoreorfewermee.ngsoverthenext12-18months?

June1responses

Confidenceimprovesforeventsof(almost)allsizes;thesmallestwillseethelargestgrowth

Morethan5,000

a`endees

1,001-5,000

501-1,000

101-500

51-100

15-50

Fewerthan15a`endees-60

-50

-40

-30

-20

-10

0

10

20

Delta

betweenplanne

rswho

expecttoplanm

oreversusfe

wer

Government

OncethethreatofCOVID-19haspassed,willyouplanmoreorfewereventsoverthenext12-18months?

Delta

betweenplanne

rswho

expecttoplanm

oreversusfe

wer

June1Responses

Thoughs.lllow,hasthe.debeguntoturnonexpecta.onsfor2021andbeyondformee.ngsofalltypes?

TradeShows Associa3on SMERFCorporate

Sports/Esports

Fes3vals/Fairs

Delta

betweenplanne

rswho

expecttoplanm

oreversusfe

wer

June1Responses

Allvenuesbenefitfromthenewop.mism,withsuburbanhotels,bou.quehotels,resortsandgolfresortswell-posi.oned

CruiseShip

Downtown

SuburbanBou3que

AirportResort

GolfResort

ConferenceCenter

Conven3onCenter

SportsFacility

GamingFacility

Percen

tofP

lann

ersR

equirin

gMore

Doyouexpectyouwillrequiremoreorfeweroftheseproducts/servicestoplanyourmee.ngsandevents?

June1Responses

“Virtual”isreal,asistheneedforlegalandmedicaleduca.on/engagement

0

10

20

30

40

50

60

70

80

90

100

Howconcernedareyouaboutthefollowing?

Percen

tofP

lann

ersW

hoAre“Ve

ryCon

cerned

”

Plannersare“veryconcerned”aboutalotofthings,butthere’sincreasedconcernforF&Bsafetyandpricing,andbusinesstraveloverall

0

10

20

30

40

50

60

June1Responses

Percen

tofP

lann

ersC

onsid

eringforF

utureMee3n

gs

Areyouconsideringanyofthefollowingintheplanningoffutureevents?

June1Responses

Temperaturescreeningisontherise,while3outof4plannersconsidervirtualhybrids

VirtualAlterna.vesConcurrently

MeasureofC

onfid

enceofSuccessfo

rCon

s3tuen

ts

Howsuccessfulwillvirtualeventsbeforyourcons.tuents?Pleaserateyourconfidence,5beinghighlyconfident,onebeingnotatallconfident

June1Responses

Plannersexpressuncertaintyaboutthesuccessoftheirvirtualevents

-25

-20

-15

-10

-5

0

5

10

15

1 2 3

ForA`endees ForSponsors ForBusinessObjec3ves

1-2 3 4-5

In Summary: ü  Businessbounce?:Shijinplanners

movingfromlookingtobookingü  Previous“toosoontoknow”planners

skewingtoop3mismü  Rescheduledeventshavemovedto‘21ü  Neweventsmovingtobackhalfof‘21

andlaterü  Plannersnowbullishonregionaland

localeventsü  Suburban,bou3quesandresorts

posi3onedtobenefitfromnewop3mism

ü  Virtualisrealü  Canyouaccomplishyourbusiness

objec3vesvirtually?Planneraren’tsure

•  “Ourresponsibilityistoprovidethedutyofcarenecessarytoprotectthe

healthandsafetyofourclientsandpar3cipants.Weexpectthatalltravelsuppliersprovideinforma3onandpar3cipatesimilarly,atthehighestlevels.”

•  “IwishIknewtheanswerswithmorecertainty.OurcompanyreliesheavilyonoureventprofitsandIthinkwearegoingtohaveahard3megelngexhibitorsandcustomerstoinvestanda`endforthenextyear.IamconcernedaboutthecontractsIhaveinplace.”

•  “Oneconcernisdifferentstaterules;whatmightbeapplicabletoonestatemightnotbeforthestatethemee3ngisbeinghostedin.Whoisgoingtokeeptrackandknowifyouarecomplyingwithallstateregula3ons?”

•  “Thedifferencesstatetostateandcountrytocountryareaconcernasa

globalorganisa3on.Rulesandregula3onsvarywildlyatpresentandthismakesithardfor(some)a`endeestoknowtherightapproach.”

•  “Confidencelevelsacrosstheboard-clients,suppliers,audiences,organisershaveplummeted.Weneedtoslowlybuildconfidenceacrossallstakeholderstogetbacktoanywherenearthe1stMarch2020posi3on.”

www.northstarmee3ngsgroup.com