resources to support the...we support startups and work to create competitive advantage for...

Resources to Support the MN Food Ecosystem

New Uses Forum 2019Accelerating Ag Innovation and Investment

Jen Wagner-LahrSenior Dir. of Innovation and Commercialization

Brian EricksonMarketing Program Manager, MN Dept. of Agriculture

New Uses Forum 2019Accelerating Ag Innovation and Investment

AURI New Uses Forum2019

Minnesota Department of AgricultureCommissioner, Thom Petersen

Assistant Commissioner, Whitney PlaceAg Marketing & Dev. Div. (AMDD): Director, Paul

HuguninMarketing Section Supervisor, Emily Jerve

Programs:- Economic Research- Int’l Trade & Export

Promotion - AGRI - New Markets

Program!Brian Erickson

AGRI - New Markets Program

An economic development tool and “pull strategy” for Minnesota agricultural products, aimed at driving food & beverage business development in Minnesota

We support startups and work to create competitive advantage for “scaling” food companies in regional, national & international markets

Cost Sharing (Demos & Tradeshows)

•50% cost-sharing reimbursements for in-store demos & B to B trade events

•Up to $4,000/co/year available for MN-made products

•While the money lasts (~$250,000)

Minnesota Pavilions• Provide competitive advantage for “scaling” MN

Food & Bev Co’s in regional, national & international markets by increasing ROI for participants (sales & distribution)

• Increase investment and retention in BD in Minnesota and Minnesota companies (DEED/GMSP partnership, Mingles with Grow North)

Fake ittill you

make it?

Esra KucukciftciPricing Innovation LLC

New Uses Forum 2019Accelerating Ag Innovation and Investment

PRICING INNOVATIONS

22

Channel & Distribution

Structure

Product Line & Brand Structure

Competitive & Cost Structure

Packaging & Pricing Structure

23Food for thought…

Without knowing how much you can charge for your offering, you can’t know what costs you should incur to make a profit

24Food for thought…

- $500K company with $100K margin?

- $2MM company with $100K margin?

Do you know the difference between the two operations?

25Food for thought…

What’s remarkable about your product?