research methods william g. zikmund, ch05
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Business Research Methods
William G. Zikmund
Chapter 5: Ethical Issues in Business Research
Ethical Issues
• Philosophical questions• Societal norms• Codes of behavior
Rights and Obligations of the Respondent
• The obligation to be truthful• Privacy• Deception• The right to be informed
Rights and Obligations of the Researcher
• The purpose of research is research• Objectivity• Misrepresenting research• Protect the right to confidentiality of both
subjects and clients• Dissemination of faulty conclusions• Advocacy research
Rights and Obligations of the Client Sponsor (User)
• Ethics between buyer and seller• An open relationship with research
suppliers• An open relationship with interested parties• Privacy• Commitment to research• Pseudo-pilot studies
Advocacy Research
• Research to support a specific legal claim
Pseudo-Pilot Studies
• The researcher is told that the study is the first of many in a more comprehensive study
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