research in motion "blackberry"

Research In Motion Always On, Always Connected

“The Brand” by RIM

Spectrum of Products

Mobile Information Transmission

Methods

• Polling

• Alert

• Poke Pull

• Push

Push Paradigm

• The data is on the device when the user needs it

• The data is delivered as soon as it is available

• Application is always actively listening for data arrival

• The user is alerted

The user experience is that it just happened,

automatically and reliably

Push Paradigm(Contd.)

→ Mail

The original push infrastructure

Enterprise (BlackBerry® Enterprise Server) and BIS-E

→ Enterprise through MDS

Enterprise version of Data Push infrastructure

Supports PAP and MDS push interfaces

→ Web Signals

Push browser icon to home screen (for web sites)

Predecessor to Data Push infrastructure

→ BlackBerry Push Service

Push any data type to a specific, registered java-application or web widget on the device

The BlackBerry Push Service

→ Provides transport infrastructure for

Server to Device pushed data

→ Primary focus on consumer applications

Can be used for cross company

applications (Enterprises)

→ Server to Server interface for the push

initiator

Server-side application is required

→ Pushes are initiated on the Server

Utilizes Research In Motions push

infrastructure

→ Sends data to a specified Port on the

device

Client side Java® application required

Basic Flow

1. Content provider sends a push request

2. BlackBerry service returns a response

3. BlackBerry service pushes data to an

assigned, specific port on device(s)

4. Device returns response to BlackBerry

service

5. BlackBerry service forwards

acknowledgement to content provider

6. Read notification is returned to the

BlackBerry service

Core Competencies

→ Allows up to 8kB payload

→ Dedicated application ports avoid port collisions

→ Uses standard push protocols (WAP PAP 2.2)

→ Supported requests (via HTTPS XML):

Submit Push (to PIN) , Cancel Push

Query for Status

Query for Device Capabilities

Core Competencies(Contd.)

→Response:

Result notification

→Different submission modes:

Point-to-Point (submit push to single PIN)

Multicast (submit push to list of PINs)

Broadcast (submit to all PINs for a registered application)

→Developer-controlled expiry time (Push system will

automatically store push requests until expiry time)

Core Competencies(Contd.)

→Supports delivery notifications

→Developer-set quality of service:

Application (“message reached application” )

Transport (“message reached port on device”)

Fire & Forget (no acknowledgements)

Competitive Advantage

• Fast Moving Advantage(FMA)

• Collaborations

• Security of the data

• Ease of use

▫ Designed to quick, intuitive and easy to use

▫ Ease of E-mail, calendar updates & documents and

user data straight to the internet

• BlackBerry Enterprise Server

Current issues with RIM

• India, Indonesia, UAE, Saudi Arabia have

blocked BlackBerry services.

• Issues which were raised by governments,

▫ National Security

▫ Decryption of the data

▫ Monitoring the data traffic

Solution by RIM to India

• Impossible to break the encrypted data without encrypted key

• Allowing SOME access of the data

• Share the IP address of BES and the IMEI and PIN numbers of BlackBerry Mobiles

• Helps in monitoring the data traffic

Thank You