report on retail worls - mc saatchi abel presentation

HELLO Robert Grace @mcsaatchiabel #mcretail

MARKETING INDABA / DUBRAN

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“LEAD THE REVOLUTION, OR BECOME VICTIMS OF THE EVOLUTION”

- Philip Clarke, CEO Tesco

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DIGITAL RECESSION

PROMOTION

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DIGITAL RECESSION

PROMOTION

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RECESSION OPPORTU ITY

DIGITAL PROMOTION

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DIGITAL RECESSION

PROMOTION OPPORTU ITY

SOLUTI N

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DIGITAL RECESSION

PROMOTION OPPORTU ITY

SOLUTI N

ENGAGEMEN

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DIGITAL RECESSION

PROMOTION OPPORTU ITY

SOLUTION

ENGAGEMEN

“WHY WASTE A RECESSION” - Steve Sadove, CEO Saks 5th Avenue

EXPERIENCE EMBRACING THE

ECONOMY

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“A thoroughly enjoyable experience for the gentleman.”

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ROLE AS A BRAND

DEFINING YOUR IN CONSUMERs’ LIVES

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“Our brand is all about empowering

women.”

- Gary Hogarth, CEO Agent Provocateur

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UNDERSTANDING THE CONSUMER

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RECESSION OPPORTU ITY

DIGITAL PROMOTION

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DIGITAL RECESSION

PROMOTION OPPORTU ITY

SOLUTI N

“DISCOUNTING, A RACE TO THE BOTTOM”

- Steve Sadove, CEO Saks 5th Avenue

EMOTIONAL PROMOTIONAL

ISSUES

OWNING the BIGGER

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“As a brand, we want to be able to take care of our customers’ own

thoughts”

- Marc Bolland, CEO M&S

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500 000 ITEMS IN 6 WEEKS

UTILITY DELIVERING

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DIGITAL RECESSION

PROMOTION OPPORTU ITY

SOLUTI N

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DIGITAL RECESSION

PROMOTION OPPORTU ITY

SOLUTI N

ENGAGEMEN

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“THE IDEA OF CHANNEL, IS DEAD.”

- Mindy Grossman, CEO Home Shopping Network

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FUNDAMENTAL SOLVING A

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“BUILDING A BETTER PRODUCT EXPERIENCE

SELLS MORE” 500% increase in sales

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LEVERAGING DIGITAL TO DRIVE SERVICE EXPERIENCE

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$2bn turn over 4,000 stores “Maniacal about training”

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Foot traffic measured hourly across 4,000 stores to inform the

customer service experience

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SOCIAL SHOPPING

THE power oF

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PHYSICAL & DIGITAL THE MERGING OF

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“I’ve seen some amazing retail spaces –

but this morning I saw the future.”

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DIGIT?AL RECESSION

PROMOTION OPPORTU ITY?

SOLUTI N?

ENGAGEMEN

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DIGIT?AL RECESSION

PROMOTION OPPORTU ITY

SOLUTI N?

ENGAGEMEN

Not about the best, but the only one

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DIGIT?AL RECESSION

PROMOTION OPPORTU ITY

SOLUTI N

ENGAGEMEN

What helps people, helps business

Not about the best, but the only one

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DIGIT RECESSION

PROMOTION OPPORTU ITY

SOLUTI N

ENGAGEMEN Win moments that matter

What helps people, helps business

Not about the best, but the only one

THANK YOU Robert Grace Managing Partner: Strategy robert.grace@mcsaatchiabel.co.za @mcsaatchiabel #mcretail