remaking the making company
Post on 23-Jan-2018
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Maria Giudice, VP Experience Design Autodesk
Remaking the Making Company
THE TIME FOR CHANGE IS NOWINDUSTRY IS EVOLVING CUSTOMER NEEDS ARE CHANGING FROM TRANSACTIONS TO RELATIONSHIPS
CHANGE IS A TEAM SPORTLEADERSHIP TEAM IS READY CLEAR THE PATHWAY TO DRIVE CHANGE TRUST THE PROCESS, BUT GAIN SOME QUICK WINS
NO TIME FOR POLITICAL BULLSHITSAY WHAT YOU MEAN MATURE DIRECTNESS WALK THE TALK
TREAT EVERY PROBLEM LIKE A DESIGN PROBLEMTRAVEL THE WORLD LISTENING TOUR HANG OUT WITH THE TEAM TELL ME YOUR STORY
IMBALANCE OF POWER ON PRODUCT TEAMS FRAGMENTED ACCESS TO CUSTOMERS SILOS = CUSTOMER EXPERIENCES THAT ARE NOT COHESIVE QUANTITY OF FEATURES OVER QUALITY OF EXPERIENCE
DEFINE THE KEY PROBLEMS
FOCUS ON CUSTOMERS
SHIP QUALITY
BUILD COMMUNITY
CONNECT EXPERIENCES
BUILD COMMUNITY
CHANGE YOUR MINDSETDesign is an active verb
10
co-createparticipate
observe
facilitatelisten
communicate
ideate
reinvent
partner negotiateinstigate
innovate
translate
DESIGN = CHANGE
Everyone is a designer
BUILD COMMUNITY
Be inclusive, break down the silos
Communicate frequently using multiple platforms
Collaborate and share work across borders
Train everyone on human centered design methods
FOCUS ON CUSTOMERS
Design is about being in service to others
PEOPLE NOT USERS
USER
FOCUS ON CUSTOMERS
Do your research: build a strong research practice
Create programs to get closer to customers (customer tours of duty)
Make research easily accessible for everyone
Balance qualitative research with quantitative data
CONNECT EXPERIENCES
PlatformProduct Service
23Mary Meeker’s Internet Trends Report 2015
CONNECT EXPERIENCES
Develop a consistent brand and product point of view
Through journey mapping and other tools, design E2E experiences
Build product tiger teams to solve problems across the org
Create practice task forces to unify around consistent best practices
Create products and services that people will love
SHIP QUALITY
MVPM♥PVALUE • EASE OF USE • WELL CRAFTED
SHIP QUALITY
Prioritize to fix poor in-product UX experiences; don’t backlog
Build in time for craft and polish; set realistic deadlines
Dogfood your own products
Build less better
FOCUS ON CUSTOMERS
SHIP QUALITY
BUILD COMMUNITY
CONNECT EXPERIENCES
“I feel more connected than ever to my fellow designers—inspired to make change and take on new challenges—and motivated to dig in and get some lovable sh*t done.”
THANK YOU!
@mgiudice
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