reliance dth

RelianceRelianceBIG TVBIG TV

TV ho to BIG TV ho!TV ho to BIG TV ho!

LaunchLaunchAugust 19August 19thth, 2008, 2008

Existing Market Players:Existing Market Players: Dish TV and Tata Sky Dish TV and Tata Sky

DifferentiatingDifferentiating features:features:

MPEG4 technology – for the 1MPEG4 technology – for the 1stst time in India time in India

Picture-In-Picture (PIP) – 12 channels simultaneouslyPicture-In-Picture (PIP) – 12 channels simultaneously

200+ channels, while others offered about 175200+ channels, while others offered about 175

First and only DTH operator to with 32 movie channels and a First and only DTH operator to with 32 movie channels and a Subscription video on demand (Svod) serviceSubscription video on demand (Svod) service

Available at 1 lakh outlets (240 Reliance World and 2000 Available at 1 lakh outlets (240 Reliance World and 2000 Reliance Mobile stores) across 6500 townsReliance Mobile stores) across 6500 towns

DTH official partner of IPL (bid of $31.16 million for 4 years)DTH official partner of IPL (bid of $31.16 million for 4 years)

BIG – Tata – Dish ComparisonBIG – Tata – Dish Comparison

BIG Promotion StrategiesBIG Promotion StrategiesHandled by Mudra CommunicationsHandled by Mudra Communications

Budget: Rs. 100 croresBudget: Rs. 100 crores

Promotion MediaPromotion Media

HoardingsHoardings

BIG Promotion StrategiesBIG Promotion StrategiesNewspapersNewspapers

BIG Promotion StrategiesBIG Promotion StrategiesBIG 92.7 FMBIG 92.7 FM

BIG Promotion StrategiesBIG Promotion StrategiesTelevisionTelevision

Website: Website: http://www.bigtv.co.inhttp://www.bigtv.co.in

BIG Promotion StrategiesBIG Promotion Strategies

BIG Promotion StrategiesBIG Promotion StrategiesExclusive offer for Reliance Energy usersExclusive offer for Reliance Energy users

Coping with competitionCoping with competitionNumber of channels to be increased to 400 (tie-up with Thomson Headend Systems)

Unmatched Diwali offer - Reduction in price from Rs. 2490 to Rs. 1490 (Airtel – Rs. 2000, Dish – Rs. 2190, Tata – Rs. 2400) + 3 months free subscription

Booked 4 more transponders of the MEASAT satellite (total transponders = 12)

Digital Video Recording (DVR) by the end of the year

Reliance BIG Entertainment in deal with Steven Spielberg

Suggested strategiesSuggested strategiesPromotion through text messages and automated calls to Reliance Mobile customers

TV ads featuring a brand ambassador

Entirely customized packages

Viewing several TV channels through TV sets connected to the same set top box

Customer Service ComparisonCustomer Service ComparisonTata Sky: Excellent

Dish: Buy Tata Sky instead!

Airtel: What are you talking about?!

BIG: Centralized call centres

Sun TV: Buy BIG TV!

BIG is getting BIGGER!BIG is getting BIGGER!

October 20October 20thth: BIG TV crosses .5 million : BIG TV crosses .5 million subscriber marksubscriber mark

“Crossing the 5-lakh customer milestone within two months is indeed a testimony to the superior value proposition offered by

BIG TV and its success in accelerating the growth momentum of DTH sector in India.”

Arun. K. Kapoor, President, BIG TV

Thank YouThank You