recruitment tip: secrets revealed – what potential members ...€¦ · it can help you determine...

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S O R O P T I M I S T I N T E R N A T I O N A L O F T H E A M E R I C A S

RecruitmentTip:SecretsRevealed–WhatPotentialMembersWant!Recruitingmemberscanbeadauntingtask—it’shardtoknowexactlywhataprospectivememberislookingforwhenshevisitsyourclub.Whatifyoucould“getinsidethehead”ofagroupofprospectivememberstolearneverythingtheywantoutofamembership?

You’reinluck!SIAhasaccesstoapoolofenthusiasticprospects—everyonewhofillsoutanIntroductionFormontheSIAwebsite!Throughasurvey,they’verevealedwhatthey’relookingforinanorganization.Nowyourclubcanstoptheguessworkandbuildyourrecruitmentstrategyonwhatweknowmatterstopotentialmembers!

• Relationships–Nearly75%ofrespondentsindicatedtheysought“friendshipandfellowship,”and“beingwithotherlike-mindedwomen.”

Doesyourclubofferopportunitiesforsocializingbeforeandafteryourmeetings,somemberscanmingleandgettoknowoneanother?Inviteaprospectivemembertocometoameetingafewminutesearly,andintroducehertoafewmemberssothatshe’llfeelateaseonceyougetdowntobusiness!Createspaceforfellowship,andwhenyouhaveavisitorshowcasethatopportunityformeetingnewfriends!• Mission–68%wereinterestedinjoiningbecauseofapersonalconnectiontoourmission.

IsyourclubparticipatinginSIA’ssignatureDreamPrograms,theSoroptimistLiveYourDreamAwardandDreamIt,BeIt:CareerSupportforGirls?Highlighttheselife-changingprogramsandlocalwomen-andgirl-focusedprojectsthatyourclubisworkingon.ProspectswanttojoinSoroptimistbecauseofourmissiontoimprovethelivesofwomenandgirls.Whentalkingabouttheclub,focusonmission-basedworkandletapotentialmemberknowhowshecangetdirectlyinvolvedinthoseprojectswhenshejoins!• PersonalGrowth–63%ofthosesurveyedhopedtogainleadershipandpersonaldevelopmentopportunitiesthrough

theirmembership.

Whataretheopportunitiesforleadershipinyourclub?Tellaprospectivememberaboutthecommitteesandotherpositionsthatareavailable.Besuretoshareanyopportunitiesforleadershiptraining—whatisthepathforanewmemberwhowantstotakeonresponsibilityintheclub?ConsiderusingtheCapacityInventoryasatool.Itcanhelpyoudeterminewhatskillsapotentialmemberbringstothetable,andwilltellyouwhatshewantstolearn—soyoucansteerhertowardscommitteesandprojectsthatwilltrulyengageherinterests!• Volunteeropportunities–62%ofprospectivememberswerelookingforhands-onopportunitiestodovolunteerwork.

Doesyourclubhaveanupcomingproject,program,orevent?Inviteaprospectivemembertoparticipate!Thisvalueshouldbeeasytodemonstrate—volunteeropportunitiesareourclubs’breadandbutter!

Improving the lives of women and girls through programs leading to social

and economic empowerment.

SecretsRevealed–WhatPotentialMembersWant!

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Doeswhatyourcluboffersmatchupwiththesevaluesthatprospectsarelookingforinamembership?Ifso,thenSoroptimistisaperfectfitforher!Ourclubsareuniquelypoisedtoofferalloftheabove—agroupoflike-mindedwomenwithwhomtofosterfriendshipsandgrowtogetherwhilevolunteeringonlife-changingprogramsthatimprovethelivesofwomenandgirls!Focusonthesetopicsinyourconversationswhentalkingaboutyourclubtopossiblerecruits—thesearethevaluesthatareimportanttothemandwillmakethemwanttojoin!