recruiting plan
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2011© WAV Group, Inc. All Rights Reserved Confidential www.wavgroup.com
Traditional Recruiting Plan
December 2011
2011© WAV Group, Inc. All Rights Reserved Confidential www.wavgroup.com
Six Components of Recruiting Plan
Page 2
Market Research
Competitive Review
Positioning Statement Goal Setting Marketing
Plan Reporting
2011© WAV Group, Inc. All Rights Reserved Confidential www.wavgroup.com
Market Research
2011© WAV Group, Inc. All Rights Reserved Confidential www.wavgroup.com
Who Does Business?
Page 2
List
Agents
SELL
2011© WAV Group, Inc. All Rights Reserved Confidential www.wavgroup.com
Detailed Agent Production Report
Page 2
Sell
List
TREND
2011© WAV Group, Inc. All Rights Reserved Confidential www.wavgroup.com
Broker Dollar Analysis
Page 2
Franchise
Company
2011© WAV Group, Inc. All Rights Reserved Confidential www.wavgroup.com
Competitive Review
2011© WAV Group, Inc. All Rights Reserved Confidential www.wavgroup.com
Competitive Review
Page 2
2011© WAV Group, Inc. All Rights Reserved Confidential www.wavgroup.com
Competitive Analysis
Page 2
Branding Analysis Consumer Survey Research on Brand Identification Agent Survey Research on Brand Identification
Sales Production Analysis Production by Community Production by Property Type Production by Price Point
Support Analysis Broker Supplied Technology Training and Coaching Closing Services
Marketing Analysis Online Marketing Offline Marketing
Ask yourself the question – Why would anyone ever want to work somewhere else?
2011© WAV Group, Inc. All Rights Reserved Confidential www.wavgroup.com
Positioning Statement
2011© WAV Group, Inc. All Rights Reserved Confidential www.wavgroup.com
Positioning Statement
Page 2
For Agent Type, Company Name is the only Real Estate Brokerage that Unfair Competitive Advantage.
Reasons to believe this1.2.3.
2011© WAV Group, Inc. All Rights Reserved Confidential www.wavgroup.com
Goal Setting
2011© WAV Group, Inc. All Rights Reserved Confidential www.wavgroup.com
What do you hope to achieve
Page 2
Define Your Strategy for Recruiting Deepen Market Penetration in an office Deepen Market Penetration by business segment
Commercial, Luxury, REO Expand into new markets
Budget Staff Marketing Time
2011© WAV Group, Inc. All Rights Reserved Confidential www.wavgroup.com
Marketing Plan
2011© WAV Group, Inc. All Rights Reserved Confidential www.wavgroup.com
Build a database
2011© WAV Group, Inc. All Rights Reserved Confidential www.wavgroup.com
Communication Plan
Direct Mail (pieces per month) Telemarketing (Calls Per day) email Newsletter/blog (Edutize) Networking – be a better fan and a better friend
Events Social
Press Releases (Share your success) Congratulate (Share their success)
Plan Your Marketing
2011© WAV Group, Inc. All Rights Reserved Confidential www.wavgroup.com
Reporting
2011© WAV Group, Inc. All Rights Reserved Confidential www.wavgroup.com
Reporting
Page 2
Track Activity Results Recruiting Meetings Touch point engagement (are they listening?)
Conversations Email opens Website traffic
Track Successful Results Agents by Production (Increase dollars per agent) Agents by Specialty (Diversify by segment – Residential, Luxury, Commercial, REO) Agents by Region (Agent production by office)
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