recruiting for the mobile candidate. rob moss editor personnel today mike taylor managing director...

Recruiting for the mobile candidate

Rob MossEditor

Personnel Today

Mike TaylorManaging director

Web-basedrecruitment

Matt AlderDigital, social and mobile strategist

Metashift

Bill RichardsSenior director of

salesIndeed

Recruiting for the mobile candidate

Mobile Recruitment

Matt Alder

matt@metashift.co.uk

@mattalder

Mobile App and Mobile Site

Broken Funnel

Mobile & Search

Google expects a site to load on a smartphone / tablet in 1

second

Mobile Recruiting

Physical

Technology

Candidate

Physical

Technology – Adaptive Design

Indeed Search for Software Engineers in Peterborough

Career micro-site selling the opportunity

Cloud Apply

Candidate Journey and Cloud Apply

THREE DANGERS

© MetaShift 2012

Think Differently

Don’t do this….

“Fully Responsive” may not be the answer

matt@metashift.co.ukwww.metashift.co.uk

07590 541 094

Rob MossEditor

Personnel Today

Mike TaylorManaging director

Web-basedrecruitment

Matt AlderDigital, social and mobile strategist

Metashift

Bill RichardsSenior director of

salesIndeed

Recruiting for the mobile candidate

18 years working in HR and Recruitment for major blue-chip companies including IBM, Motorola and Nokia

Started Europe’s first Social Media in Recruitment Conference in July 2009

Ran the world’s first Mobile & Video in Recruitment Conference in September 2010

About Mike Taylor

Provides advice on the use of Mobile & Video in Recruitment

Runs Recruitment Events & Training Courses

Runs the Annual Mobile Recruitment Awards

About Mike Taylor

Significant Dates – What Happened?

3rd April 1973

3rd April 2010

Significant Dates – What Happened?

3rd April 1973

3rd April 2010

Significant Dates – What Happened?

3rd April 1973

3rd April 2010

Looking Back …

“We will now build software for mobile phones before computers”

Eric Schmidt, Chief Executive - February 2010

Looking Back …

“We're going to become a Mobile company”

Erick Tseng, Head of Mobile Products at Facebook - Sept 2011

Looking Back …

Facebook now has 399 million “Mobile Only” users out of 1.3 billon users (30%) – July 2014

Changing Daily Habits

Mobile-Friendly Websites Turn Users Into Customers

74% of people are more likely to return to that site in the future

Google Survey - What Users Want Most From Mobile Sites Today

Not Having A Mobile-Friendly Site Helps Your Competitors

50% of people will use a business less often (even if they like that business!)

Google Survey - What Users Want Most From Mobile Sites Today

Non-Mobile Friendly Websites Can Damage A Company’s Reputation

48% felt frustrated and annoyed

36% felt like they’ve wasted their time

Google Survey - What Users Want Most From Mobile Sites Today

Non-Mobile Friendly Websites Can Damage A Company’s Reputation

52% less likely to engage with a company

48% felt the company didn’t care

Google Survey - What Users Want Most From Mobile Sites Today

Job Seekers Habits Are Also Changing!

Job Seekers are consuming media differently:

You no longer have control over …

How, When and Where people Search for your Jobs!

Mobile Searches & Mobile Devices

Are you aware of how many people visit your website each month from a mobile device?Yes – Up to 10%Yes – 11% to 25%Yes – 26% to 50%Yes – 51% and aboveNo – I don’t know

Poll Question

When was the last time you visited your careers website on a mobile device to search and apply for your jobs?

In the last monthIn the last 3 monthsIn the last 6 monthsIn the last 12 monthsNever

Poll Question – The User Experience

What Message Is Your Website Giving Out To Mobile Job Seekers?

What Message Is Your Website Giving Out To Mobile Job Seekers?

What Message Is Your Website Giving Out To Mobile Job Seekers?

Be aware that Google now gives priority to mobile-enabled websites in the search engine results!

Check Your Current Situation

Check how many people visit your website each month via a mobile device

Check how your website appears on a mobile device

Act like a Job Seeker. Search and apply for a job on your mobile phone.

Key Points To Take Away

Don’t ignore your job seeker audience stats... the demand is already there!

Don’t lose job seekers to your competitors by not having a proper mobile presence

Remember… it’s not about Mobile Marketing … it’s about Marketing in a world gone Mobile!

Don’t Forget The Job Seekers Of The Future …

Contact Details

Mike TaylorManaging Director

mike@web-based-recruitment.com

Tel: +44 (0) 1962 883754

@mikeetaylor

Rob MossEditor

Personnel Today

Mike TaylorManaging director

Web-basedrecruitment

Matt AlderDigital, social and mobile strategist

Metashift

Bill RichardsSenior director of

salesIndeed

Recruiting for the mobile candidate

Bill Richards Senior Director of Sales

Optimising your jobs for today’s mobile candidateSeize the mobile opportunity

I helppeopleget jobs.

The #mobilemoment is now

50% of job searches on Indeed come from mobile

What does this mean

for jobseekers?

57%used a search engine on their

smartphones in last 7 days

Source: Google

8%searched for a job on their smartphone in last 7 days

Jobseekers want and expectjob search to be even more mobile

How can employers reach the

connected jobseeker?

1. Create a seamless experience from desktop to mobile

What makes a great mobile career site for jobseekers?

- Simple navigation

- Quick discovery

- Easy apply

- What are your goals and KPIs?

- How do candidates engage with your mobile career suite?

- Who’s responsible for your mobile career site?

- What are the competition up to?

- What’s best for the jobseeker?

1. Create a seamless experience from desktop to mobile

Questions to ask

42%of employed or not employed but looking for work find the lengthy

application process frustrating when it comes to job searching

2. Remove unnecessary steps from the application process

This survey was conducted online by Harris Poll on behalf of Indeed from May 28-30, 2014 among 2,051 U.S. adults ages 18+

0 5 10 20 30 40 45+

# of online screener questions

80%

70%

60%

50%

40%

30%

20%

10%

Reduct

ion in

Ap

plic

ati

ons

There is a 50% reduction in applications when the number of screener questions reaches 30

16.5% 17.2%

44.1%50.0%

70.8%

88.7%

3. Brand your mobile career site

- Mobile career sites are a corporate and employer branding opportunity

- Use images and video, not just text to tell your brand story

- Show what it’s like to work at your company e.g. company culture, perks

Employers who accept mobile applications receive

twice as many quality applicants

Bill RichardsSenior Director of Sales

@indeedukblog.indeed.co.uk

Thanks!

Rob MossEditor

Personnel Today

Mike TaylorManaging director

Web-basedrecruitment

Matt AlderDigital, social and mobile strategist

Metashift

Bill RichardsSenior director of

salesIndeed

Recruiting for the mobile candidate