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Acknowledgement

I would like to thank my mentor Mrs. Vaibhavi Ranavde, for her guidance through thisproject.

I would also like to thank Chandini Singh for her inputs on colour according togeographical area and Pallavi Gupta for volunteering for the photo shoot.

Which Colour is This?

Psychology of colour

Mood

Appearance

OccasionPerceptions

Cultural Influences

Flattering Colour Combinations

The Golden Rules

DKN

Y S

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Elie

Saab S

S 2

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Herm

es S

S 2

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1

Single ColourIncreasesHeight

Chlo

e S

S 2

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Burb

erry S

S 2

01

0

Lighter Colour Head to Toe-

IncreasedHeight

Ralp

h La

ure

n S

S 2

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Elie

Saab S

S 2

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Different Blocks of Colour-

Reduced Height

Gucci S

S 2

011

Nin

a R

icci SS 2

011

Mich

ael K

ors

SS 2

011

Arm

ani S

S 2

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Lighter TopBroader Upper

Torso

FendiSS 2

011

FendiSS 2

011

Mosch

ino

SS 2

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Botte

ga

Veneta

SS 2

011

Tom

my H

ilfiger S

S 2

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Lighter BottomBroader Lower

Torso

Plus Size Women Should Have Fun Too!

Available Colours: Dark and Boring

What Colour Suits Your Skin?

Asian Skin

Colours that Work:

Ruby Red, Emerald Green,Royal Blue,Purple, Teal, Bright Yellow

Colours to Avoid:

Nude, Pastel and Frosted Shades(Skin might look washed out)

African Skin

Colours that Work:

Black, True White, Reds, Royal blue, Fuchsia, Lemon Yellow,Blue Greens.

Colours to Avoid:

Subdued tones like beige, orange and gold

Blonde

Colours that Work:

Ivory, Apricot, Lavender, Plum,Rose, Brown and Soft Blue

Colours to Avoid:

Black,BurgundyOrange, Gold

Brunette

Colours that Work:

Pinks, Grey, Sage Green, Camel, Beige, Orange, Gold and Dark Brown

Colours to Avoid:

Navy Blue

Colour And Gender

• Pink was once a colour associated with masculinity,considered to be a watered down red and held thepower associated with that colour.

•The change to pink for girls and blue for boyshappened in America and elsewhere only after WorldWar II.

•The switch happened as twentieth-century politicalcorrectness took root and, in an effort to promotegender equality, the colours began being used with theopposite genders.

• This trend was so purposeful and explicit that itended up overcompensating for the superficialconnections attached to the symbolism of each colour,not eradicating them but merely reversing theirdirection on the gender spectrum.

• Blue for men stands our far more than for women.

• Blue is universally associated with clean water, clear skies, authority, truth, tranquillity, etc. – making it a perennial favourite among all ages groups and genders.

What may be simply“purple” to a man couldbe grape, plum, or anyother fruit-like variant toa woman.

Colour And Age

• Colour preferences differ by the age of the participant. Blue and Red maintain ahigh preference throughout life, but colours seem to drop down the list while othercolours become more preferred.

•With maturity comes a greater liking for hues of shorter wave length (blue, green,purple) than for hues of longer wave length (red, orange, and yellow)

Colour And Geographical Area

North India

South IndiaWest India

• Authoritative colour forecasting associationslike International Commission for Colour inFashion and Textiles (IC) , International ColourAuthority ,etc. analyze the colour trends bystudying all the connected factors like vogue,social lifestyle, global economy, customers’colour preferences.

•Past fashion colour trends marked withmarket’s statistic survey are also considered.

• The decision of the future fashion colour ismostly dependent on colour experts andforecasters intuitions.

•Forecasts are done 24 months before theretail season.

•Womenswear moves faster than menswear.

Colour Forecasting

SS ‘09 SS ‘10

AW ‘09

AW ‘10SS ‘11

AW ‘11

Some colours are short-lived – only for oneseason.

One colour lasts for many seasons in its tints, tones and shades.

Colours and Brands

• “United Colours” started with the idea of no racial discrimination,whatever the skin colour, people are always living together in peace andharmony.•So they took the “united colours” concept one step further in using awhole range of colours in their garments, which would cater to people ofall skin tones and also giving them a strong brand personality.

S/S 11 S/S 11

A/W 11

Conclusion

• Colour plays an important role in clothing. Every designer should keep in mind that thecolours that he/she plans to use for their collection have a huge impact on the salabilityof a garment.

•Right use of colours can change a person’s appearance.

•A persons age, gender and character traits reflect in the colour of clothes he/shewears.

Bibliography

• Colour Me Confident (Hamlyn Publications) Veronique HendersonPat Henshaw

• Fashion (Laurence King Publications)Sue Jenkyn Jones

• www.instyle.com/designercentral• www.pantone.com•www.fashiontrendsetter.com/content/color_trends.html•http://www.techi.com/2011/03/beyond-pink-and-blue-a-look-at-gender-colors/•www.press.bennettongroup.com

Thank You!

ashna mehtafd 1004