rebuilding journalism: winning the battle for attention

Rebooting journalismFinding new opportunities in a world of over abundant

content and scarce attention

Are you suffering from IOS?

Source: Xerox and YouTube

Are you suffering from IOS?

Source: Xerox and YouTube

Eric Schmidt of Google“Between the birth of the

world and 2003, there were five exabytes of information created. We [now] create five exabytes every two days. See why it’s so painful to operate in information markets?”

from interview at Atmosphere 2010 conference Photo by Charles Haynes, Some Rights Reserved

How much is exabyte?

Photo by msmariamad, Some Rights Reserved

10 terabytes=

An exabyte is 1 million terabytes

The entire printed collection of the US Library of Congress is 10 terabytes

An exabyte is 100,000 Libraries of Congress

How much is exabyte?

Photo by msmariamad, Some Rights Reserved

1 exabyte= 100,000

An exabyte is 1 million terabytes

The entire printed collection of the US Library of Congress is 10 terabytes

An exabyte is 100,000 Libraries of Congress

Media: From scarcity to abundance

Eric Schmidt at the Guardian Activate 2010 conference

Source: Twitter by the Numbers, Raffi Krikorian

Record 3283 tweets per second set during Japan v Denmark World Cup Match

Source: Image Week 17: 2011, LES GO! by ishawalia, statistics USAToday

750m photos uploaded to Facebook on New Year’s 2011.

A decade ago, The Wall Street Journal wrote 22,000 articles.

Source: The Hamster Wheel, Columbia

Journalism Review

Photo: Rupert Murdoch is on my driveway by Kevin Dooley

Let’s look at what we in the media are doing:A decade ago, The Wall Street Journal wrote 22,000 articles. In 2010, it has created 21,000 articles in the first six months.

A decade ago, The Wall Street Journal wrote 22,000 articles.

In 2010, it created 21,000 articles in the first six months.

Source: The Hamster Wheel, Columbia

Journalism Review

Photo: Rupert Murdoch is on my driveway by Kevin Dooley

Let’s look at what we in the media are doing:A decade ago, The Wall Street Journal wrote 22,000 articles. In 2010, it has created 21,000 articles in the first six months.

Society knows how to react to scarcity.” We know how to ration, save, and preserve when we need to do so. It’s much harder to set priorities and find our path when information abounds. We may drown. We may get side-tracked. We may shut down. But, in any case, abundance confuses and distracts us more than scarcity does.

Abundance breaks more things than

scarcity does

Photo: Clay making a point by Joi ItoSource: Shirky at NFAIS: How Abundance Breaks

Everything by Ann Michael

Society knows how to react to scarcity.” We know how to ration, save, and preserve when we need to do so. It’s much harder to set priorities and find our path when information abounds. We may drown. We may get side-tracked. We may shut down. But, in any case, abundance confuses and distracts us more than scarcity does.

Three challenges facing journalism

Three challenges facing journalism

We’re losing the battle for attention

Three challenges facing journalism

We’re losing the battle for attention

More content is leading to lower revenues

Three challenges facing journalism

We’re losing the battle for attention

More content is leading to lower revenues

We’re overwhelming audiences into inaction

Monthly Minutes on siteAverage Local US Newspaper New York Times Facebook

Source: The Newsonomics of time-on-site, Jan 2010 by Ken DoctorThe average news reader spends little time on newspaper-owned sites, from a 20 minutes a month or so on the New York Times site to eight to 12 minutes on most local newspaper sites. That’s minutes per month. Those numbers, as tracked by Nielsen and reported monthly by Editor and Publisher, are steady at best, showing, in fact, some recent decline. They are, literally, stuck in time.Then, take the number of minutes Internet users spend on social sites. Nielsen’s January tally showed seven hours of usage a month on Facebook alone, in the U.S., blowing away all competition.

Monthly Minutes on siteAverage Local US Newspaper New York Times Facebook

Source: The Newsonomics of time-on-site, Jan 2010 by Ken DoctorThe average news reader spends little time on newspaper-owned sites, from a 20 minutes a month or so on the New York Times site to eight to 12 minutes on most local newspaper sites. That’s minutes per month. Those numbers, as tracked by Nielsen and reported monthly by Editor and Publisher, are steady at best, showing, in fact, some recent decline. They are, literally, stuck in time.Then, take the number of minutes Internet users spend on social sites. Nielsen’s January tally showed seven hours of usage a month on Facebook alone, in the U.S., blowing away all competition.

Monthly Minutes on siteAverage Local US Newspaper New York Times Facebook

Source: The Newsonomics of time-on-site, Jan 2010 by Ken DoctorThe average news reader spends little time on newspaper-owned sites, from a 20 minutes a month or so on the New York Times site to eight to 12 minutes on most local newspaper sites. That’s minutes per month. Those numbers, as tracked by Nielsen and reported monthly by Editor and Publisher, are steady at best, showing, in fact, some recent decline. They are, literally, stuck in time.Then, take the number of minutes Internet users spend on social sites. Nielsen’s January tally showed seven hours of usage a month on Facebook alone, in the U.S., blowing away all competition.

Monthly Minutes on siteAverage Local US Newspaper New York Times Facebook

Source: The Newsonomics of time-on-site, Jan 2010 by Ken DoctorThe average news reader spends little time on newspaper-owned sites, from a 20 minutes a month or so on the New York Times site to eight to 12 minutes on most local newspaper sites. That’s minutes per month. Those numbers, as tracked by Nielsen and reported monthly by Editor and Publisher, are steady at best, showing, in fact, some recent decline. They are, literally, stuck in time.Then, take the number of minutes Internet users spend on social sites. Nielsen’s January tally showed seven hours of usage a month on Facebook alone, in the U.S., blowing away all competition.

(Information Overload)n

Source: The Hamster Wheel, Columbia Journalism Review

Photo: Unemployment by Dly86

In the US, while news staffs have decreased by 25%, 75% of editors say their papers produce the same or more content.

Demand Media, 7000 freelancers, 4500 pieces of content a day

Source: The Hamster Wheel, Columbia Journalism ReviewPhoto: Coast Guard Storm Exercises by Mike Baird, bairdphotos.com

Demand Media, 7000 freelancers, 4500 pieces of content a day

Source on online revenue: Paid Content Photo: Newstand by Laura Bittner

During recession, online ad rates plummeted due to oversupply of content Source: PaidContent

Huffington Post has very low returns compared to traditional media rivals. Average revenue per user is just a little more than a dollar.

To put that in context, the New York Times digital revenue alone is $150m, according to an estimate by analyst Henry Blodgett.

Source: Exhaustion by Jessica M. Cross

The Associated Press commissioned an ethnographic study of young news consumers, 18-34 but with an emphasis on 18-24.

One of the key findings: The subjects were overloaded with facts and updates and were having trouble moving more deeply into the background and resolution of news stories.

Associated Press study

Source: Seedcamp winners riding wave of relevant content by Jos WhitePhoto: Where to begin by Bev Sykes

The Internet over the last few years has been about getting as much content to as many people as possible – bringing an incredible range of content to our screens like never before. The problem is that we are now surrounded by too much content that takes too much time to find, qualify and consume.Seedcamp winners riding wave of relevant content by Jos White

Google and the other search engines do a decent job in a wide and shallow sort of way, but there is a growing need for technologies/services that are able to work on a narrower and deeper level to make better sense of the content out there. There is lots of data available (if we decide to give it) based on who we are, where we are, what we like and what we are looking for, and, if used intelligently it can enable good decisions to be made in terms of providing us with more relevant content.Out of the 12 winners at Seedcamp, seven are involved in optimising content in some way and making it more personalised to the user.

From mass to relevance

The evolution from numbers to relevance by Mahendra Palsule

Source: Rebuild by Jewish Women's Archive

Bottom Line: Print media, particularly newspapers, need to rebuild the revenue model that supports journalism and content creation

Relationship and relevance

Photo: Intensely reading the newspaper

in Addis Ababa by Terje Skjerdal

The future belongs to those who build a great relationship with their audience with best of breed content and real engagement and those who are able to deliver the smartest, most relevant content to audiences.

The social web as filter

Your social network as a filter

Social re-bundling of content

Source: Building 43, Exclusive first look: A new kind of social media news reader: FlipBoard

Social re-bundling of content

Source: Building 43, Exclusive first look: A new kind of social media news reader: FlipBoard

Social media has to be social

Source: Cup of Robots - on White by Hobvias Sudoneighm

You cannot outsource your social media strategy to robots.

Social media journalism

Social media journalism

4000 miles

Social media journalism

4000 miles2060 photos

Social media journalism

4000 miles2060 photos

1600 Twitter upates

Social media journalism

4000 miles2060 photos

1600 Twitter upates50 blog posts

Social media journalism

4000 miles2060 photos

1600 Twitter upates50 blog posts

4 blogger meetups

Social media journalism

4000 miles2060 photos

1600 Twitter upates50 blog posts

4 blogger meetups2 podcasts

Networked journalism

Networked journalism

Networked journalism

Networked journalism

Networked journalism

Networked journalism

Networked journalism

Networked journalism

Praise for Andy

Praise for Andy

#Pledge4Andy

Smarter, more relevant content

Who runs Hong Kong

When it does all come together, it will be a way to extract more value out of

journalists’ work on a day-to-day basis

-Reg ChuaEditor-in-Chief, South China Morning Post

Who Runs Hong Kong is officially live – an interactive visualization of 4,000 key people and 2,000 companies and organizations in Hong Kong and how they’re connected.  

...If we have a database of relationships of key people and companies, add some generally-known-but-not-easily-accessed (or not-so-generally-known) information, such as family ties or schools attended, and then have journalists update the database whenever they file stories on the people and companies, then after a while you have a monster database that’s increasing in value everyday – and can’t easily be replicated.

Real-time and real-space

Source: Google

And LOCATION

Location and the new loyalty

Source: Location-based Marketing on Foursquare by Global X

Journalism opportunities

Journalism opportunities

News is happening near you

Sources: Image by Foursquare, story from EconsultancyNews organisations are now able to deliver news to users based on where they are at. This allows the delivery of highly relevant news and information.

What’s stopping you?

Photo: an idea (the light bulb) by Alosh Bennet

How many psychiatrists does it

take to change a light bulb?

One...but the light bulb has to want to change

Photo massive change by 416style

Kevin AndersonTwitter: kevglobal

kevin@charman-anderson.comhttp://charman-anderson.com