real estate seo strategies

Best Website for Real Estate

Agents

Search Engine Optimization (SEO) is the specific activities performed

to ensure a website is found in Google, or other search engines.

A specific site can be optimized for many keywords.

Traffic that results from people searching for a keyword and then ending up on specific site is referred to as “organic” traffic.

The reason SEO is the best traffic, is because people are

actually looking for those services that are being offering.

The challenge with an SEO strategy is that it takes a long time before you will see results.

The biggest problem I see with an SEO strategy is that you are at the mercy of Google.

Make sure you are writing well crafted content that is keyword optimized and that provides value for your customer.

An SEO strategy needs to be implemented as part of an overall marketing strategy.

PAID advertising is the quickest online

strategy and could start bringing in leads almost immediately.

A SOCIAL strategy is about developing a presence and a

reputation on various social platforms.

In most cases, search engine users will look at only the first one to three pages of the results.

Search engine optimization activities are used to make sites and pages appear at or near the top of a search.

People who are searching for something value an organic search result over a paid result.

Traffic that is generated from an SEO strategy still converts better than PAID traffic.

Studies have shown that 76% of click throughs

happen on Page 1 of the Google search results.

More than 36% of click throughs are for position 1. Second position had a click through rate of 12.5%.

The keyword is the heart of all SEO activities.

You want to choose a keyword that is optimal for

your business.

Make sure the demand is high enough for a keyword, and it’s not too competitive.

The real “trick” to keyword optimization is to write a well thought out article

that uses the keyword naturally throughout the article.

When spending money on any

marketing activity, it’s

important to know if that

spend (investment) is

worth it.

You need to be measuring everything and you need to be able to distinguish 1 marketing

activity from another.

As a realtor, try and find an

internet marketing company that

specializes in real estate.

Peller Media is an online Internet Marketingand Brand Management company specializingin helping real estate professionals getnoticed online. Our focus is on building good,quality long form content that will helpdifferentiate our clients from other clients intheir area. The effort is on building a trustedbrand and a relationship with our client'scustomers. As well as brand management,we can also provide customers using our paidadvertising products and extensive webdesign products.

www.pellermedia.com

www.jimpellerin.com

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