real estate - online marketing

Intelligent Digital MarketingLocal Digital Advertising for Real Estate Agents

Presented by:

AMD Web Services

• Realtors hurt their pipeline by not using digital marketing effectively– User Interaction is Low– Poor Local Search Visibility– Sporadic Lead Generation– Expensive Cadillac Marketing Programs– Old Methods Lost in the Noise

The root cause for these problems rests with the tools chosen for the task at hand.

• Use online effectively:1) Build a Local Following Online

2) Create “Pre-Tx Digital Personal Relationships”

3) Be Found in Local Search1) Before the need

2) During the need

4) Leverage Positive Reviews

5) Unify the Marketing Message Across Platforms

6) Steer Campaigns “By the Numbers”

7) Deploy Results-Only Strategy

• The Right Message for the Right Client– Unique to Business Model

• Use client history & roster as a profiling tool– Age / Occupation / Interests

– Record Key Indicators

– Cater to Similar Audiences Online

– Triggers• Buying• Selling• Moving• Family

• Every Realtor should have a useful site– About & Philosophy– Services / Specialty– Map & Directions– Contact Form

• No Cost Consultation Request Form

– Client Testimonials (Text & Video)– Mobile Version– Blog and Original Articles

• Segments to Target Online– Buyers

• Be unique, and active in discussions;• Compete through local trigger keywords

– Listing• Stay top of mind• Have presence in related markets• Compete for trigger keywords

– Referrals• Enable easy referrals and testimony review

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• Lead Generation Websites– Lead Generation

• Increases and coverts visitors• Captures the potential client's information

• Maintains a follow up system

– Capture Leads• Tracking phone number on each site• Email leads from form submit on each site• Place visitors into funnel to receive consultation or related

info/products.

• Google Places– Offers the Greatest Local Search Opportunity

• Site visitors locate your business profile, which is matched based on their search text and location

• Significant for Local Reach– Local buyers actively seeking services

– Requires• Write Up & Base Content• Three Video Testimonials• Feedback from Clients

• Search Engine Optimization– Target the keywords used by local consumers;

• Searching for a new local home• Looking to list a local home

– Ex: Rancho Mirage Real Estate » (Monthly Searches: 480)

– Campaign Goals• Run for one to three months+• Local position page 1, upper page placement• Place visitors into funnel to receive consultation or related

info/products.

• Strategy Summary– Personal Branding & Relationships– Marketing Vehicles & Requirements– Factors for Differentiating Your Business– Build a Database of Potential Buyers• Continue to Follow Up With Potential Buyers

• A Premier Marketing Partner– Adam Dukes– AMD Web Services– 702.530.3881– Adam@AMDWebServices.com

AMDWebServices.com