readwriteweb 2way summit: future of storytelling

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Presentation at the ReadWriteWeb conference in NYC June 14th 2011.

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The future of

Storytelling@xdamman

#storyfuture

#rww2way - June 14th 2011- NYC

about me

about.me/xdamman

4

Storifyreinventing storytelling

with social media

demo

Bloody French accent

Bloody French accentBut I’m NOT French

Bloody French accentI’m Belgian

Photo by chroniquesdundebutant on flickr

Storytelling

Storytelling3 takeaways

Storytellinghas to be reinvented for the social media age

1

Storytellinghas to be collaborative

2

Storytellinghas to be social

3

Storytellinghas to be reinvented for the social media age

1

Social media

700M people

Photo by ahmadhammoudphotography on flickr

Howto leverage this new reality?

Social mediaas a distribution channel

New content

New content

New content

Social mediaas a source

New content

Stop adding noiseStart making sense

Storytellinghas to be collaborative

2

Storytellingpersonal endeavor

30

Storytellingabout you

http://mountain-mafia.com/TypewriterScene.jpg

31

Storytellingone source

http://mountain-mafia.com/TypewriterScene.jpg

32

Storytellingpersonal

http://mountain-mafia.com/TypewriterScene.jpg

Storytellingpersonal

Storytelling+ collaboration

working togetheron different pieces

http://dnashopper.com/blog/wp-content/uploads/2010/02/puzzle-pieces5.jpg

Reporting

Gathering

quotes

http://dnashopper.com/blog/wp-content/uploads/2010/02/puzzle-pieces5.jpg

ReportingTaking

pictures

Gathering

quotes

Publishthe story

Writing

working togetheron different pieces that fit together

Storytellingwill be more social

3

Audienceis active

AudienceEngage with your

Audience can✓ spread your story ✓ contribute✓ add different perspectives

Your story is∑ best contributions

48

49

50

51

52

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Storytellingneeds to be reinventedis collaborativeis socialhas more impact

Remember

?questions

?more questions

?one more?

It’s all about storytelling

Xavier Damman@xdamman

Storify.com

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