readers choice program tutorial february 2016. 1. enter to nominate 2. view 2015 winners list 3....
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READERS’ CHOICE PROGRAM TUTORIALFebruary 2016
1. Enter to Nominate2. View 2015 Winners List3. Info to Promote Business
Readers’ Choice Landing Page
1
2
3
1. Nominators & Voters select the MAIN category they wish to access
2. Each Category page provides access back to this main landing page
The Nomination Process - 1
1. Nominators & Voters “click” on desired sub-categories2. All Category and Sub-Category pages have Leaderboard adjacencies
for Desktop and Big Box assets are visible on Mobile version
Step 1: Sub-Category Selection Page1
1. Once Sub-Category (Local Audio) is selected a list of prospective businesses are presented2. List is seeded with Previous Year Winners and grows as participation and nominations grow3. Once Business is Nominated the Nomination button reflects4. Businesses are listed alphabetically5. Businesses with Profiles STAND OUT and indicate other category options are available for
nomination
Step 2: Sub Category Nomination Page 1
1. Business Profile Page aggregates all nominations into single spot
1. Easy for Nominators to nominate businesses with multiple categories2. “About Us” Article; links to website, links to social media;
google location map and INYN Profile
Step 3: Accessing Business Profile Page 1
1. Profiles contain Business Social Media Feed1. Facebook; Twitter
2. Feeds are displayed in Real Time
Business Profile Pages1
1. Profile Pages provide links to Business Website where Visitors can access full information
Profile Page Links1
1. Content hosted on Metroland Media Group Readers’ Choice sites appear in Organic Search
Businesses are optimized for Search1
1. Links from MMG Community Site2. Archived and viewable at any time of year
Previous Year Winners Lists2
2
1. Winners listed by Place2. Business Profiles continue to differentiate between competitors
1. Live for 1 Full Year2. Link to Website3. Link to Social Media
2015 Winners List2
1. Businesses are prompted to promote their business2. Leads sent to Site Administrator
Promote your Business3
RC PROGRAM DETAILS
TIMELINES NOMINATIONS Site launched January 18th, 2016 Nominations close July 31st, 2016 Between Nomination Close and Winners
re-launch Businesses with Profiles are viewable
WINNERS Site launches October 2016 List posted until December 31st, 2016 Winners list archived under “Previous
Winners”
BUSINESS PROFILES
ADVERTISER BENEFITS
Differentiate Businesses from Competition Businesses with Profiles STAND OUT
Aggregates all Nominations in one spot Ensures more nominations are cast in all
categories Easier for Readers to Nominate a single
business in multiple categories Links to Website Displays Social Media feeds in Real Time One link for Businesses to share
Don’t need to forward multiple links if nominated in multiple categories
RC NOMINATION PROMOTIONEARLY BIRD PROMOTION RATES
Easy Bundle: $1,099 RC Site Profile RC Site Promotional Leaderboard 250 Promotional Post Cards ROP Quarter Page
A la Carte RC Site Profile: $399 RC Site Rotational Leaderboard: $299 250 Promotional Post Cards: $299 ROP Quarter Page: $999
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