reader engagement

ReaderengagementWays to engage your readers

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3 ways to engage readers• Via social media• Contests• Face-to-face

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Engage via social media• Facebook• Google+• Linkedin• Pinterest• Geofeedia• NewHive• RebelMouse• ScribbleLive• Google hangouts• Tout• Wordpress• Etc.

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Twitter

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What is Twitter?• Micro-blogging service• Enables users to send and read text-based messages of up to

140 characters• Get real-time stories, photos, videos, conversations• Follow friends, celebs, breaking news accounts and more• Follow specific content (ie. Food, health, fiction)

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Twitter tips• Research and find relevant Twitter handles to include in

tweet

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Twitter tips

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• Research and find relevant hashtags to include in tweet

Facebook

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What is Facebook?• Social networking site• Connect with friends, family, businesses, etc.• Share news, photos, videos and more

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Facebook

• Peak time = 1 to 3 p.m., also boost early evening• Photos increase

engagement• Post large photos• Photos that evoke

emotion best (happy or sad)• Old photos do well

(Remember when?)• Seasonal, sports, fun

photos

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Tropical Treat opening day• 315 shares• 573 likes• 102 comments

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Post mystery photo• Chambersburg Public

Opinion posts mystery photo each week

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Remember when?• Post old photos.

Readers love them.

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Photos evoke emotions

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• 157 likes• 87 shares

Google+

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What is Google+?• Similar to Facebook• News feed based on status updates and shared content• Share with specific sets of people, called circles, as opposed to

posting on your wall for everyone to see• SEO benefits. By sharing pages from website on your Google+

page, you rank higher in Google Search Engine. • The higher you rank in Google Search Engine, the better

chance of getting in front of your target audience

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Google+ tips

• Research and find relevant Google+ accounts to tag• Type “@NAME” to locate accounts

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Google+ tips• Research and find relevant hashtags to include• Type “#SUBJECT”

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Linkedin

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What is Linkedin • Social networking site for professionals• Online professional directory of people and businesses

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Linkedin

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Geofeedia

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What is Geofeedia?• Geofeedia is a location-based search tool that allows

journalists to aggregate publicly shared social media• Data sources = Twitter, Instagram, YouTube, Flickr, and Picasa• Content comes from GPS-enabled smartphone and digital

photos with coordinates embedded in image file• Search area can be as large as a city, as small as a building

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Search by place name• Searched for “The White House”

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Search by city• Searched for “York, Pa.”

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Search by address• Searched for 1891 Loucks Road, York, Pa.

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Search anywhere in the world

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Uses: Breaking news• Hurricane Sandy

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Uses: Breaking news• Empire State Building shooting

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Uses: Breaking news • Found photos of local barn fire

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Events: National/World• Award shows (Emmys, Grammys, Oscars, Golden Globes, etc.)• Sporting events (Olympics, Super Bowl)• Conventions (New York Comic Con)• Elections• Etc.

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Uses: Local events• Concerts• Fairs• Car shows• Graduations• Tailgating• Sporting events• Parades• Etc.

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Sporting events

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Concerts

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High school graduations• You can’t cover all high school graduations, so why not curate

via Geofeedia

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Local elections• Think outside the box

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Farm show• When you do find cool photos, you can ask permission to use

in print. People usually say yes.

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Re-enactments• Gettysburg re-enactment (Big one coming up this year.)

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Pinterest

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What is it?• Social media tool that enables users to "pin" images, videos

and other objects to boards• Includes social networking features

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Why use it? • Great way to collect and organize content• Has staying power• Builds new audience• Generates interest in content• Extends shelf life of stories• Creates visual archive Bu

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Ways to use it

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• Showcase user-generated content • Use for news stories• Use for local events • Showcase local places • Showcase local products• Feature contest entries• Promote content• Contact board• Contests• Think outside the box

Showcase UGC

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• Readers love sharing photos

News stories• Weather photos make visually appealing boards

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Events

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• Gettysburg re-enactment

Events• York Fair

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Events• Parades, car shows and more

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Highlight local goods• Products made locally

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Showcase places

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• Museums• Libraries• Parks• Attractions• Turn into a visual travel guide

Storify

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What is Storify?• Social network that allows journos to curate stories using

social media, such as Twitter, Facebook, Instagram, etc.

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RebelMouse

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What is RebelMouse?

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• Your social media aggregator• Connect social networks and hashtags to page• Populates website with images, videos, headlines etc. from

chosen accounts and hashtags• Can embed• Curate around topic (Gettysburg 150th, Hurricane Sandy)

NewHive

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What is NewHive?

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• Start with blank page• Create and share web pages, call Expressions• Combination of multimedia (videos, text boxes, audio clips,

etc.)

NewHive

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Tout

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What is Tout?• Record 15-second video clips and share on social sites • Use to promote content

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Tout• Build Tout widgets to embed on blog or website• Populate widget with Touts from users or hashtags that you

choose

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Blogs• Journos often have

blogs that stem from their beats (Cram Session, Belief & Beyond)

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Newsletters

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Newsletters

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Polls• Twiigs• ProConIt

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Spundge• Tool used to curate content• Can collaborate• Create stories, publish to web

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Scroll Kit• Visual editor• Transform stories for the Web • Make magazine style layouts

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Other tools• Scribblelive• Etc.

We learn about new tools every day. Try what you can. Keep what works for you. Share successes with others.

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Engage through contests

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Why do contests?• Everyone loves a contest• They attract new readers, help build audience

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What kinds of contests• Short answer = all kinds• Tie contest to holiday (ie. Christmas, Valentine’s Day)• Events (ie. Parades, fairs)• Weather (ie. Snowman, beat the heat)• Anniversary (ie. Peeps 60th anniversary)• Popular TV show or film • Biggest fan or school spirit• Bartender, lookalikes, tattoos, etc.

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Consider various platforms• Instagram• Facebook• Twitter• Blogs• Videos• Print• Photos• Pinterest

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Halloween pet contest• We asked readers to share photos of their pets wearing their

Halloween costumes.

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Sharp-dressed sneakers

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• We asked readers to turn plain white sneakers into creative works of art.

Doing ‘The Y’• You heard of planking; we invented ‘The Y’ and asked readers

to send us photos of them doing it.

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Marry platforms

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• We asked readers to share their Instagram photos and include the hashtag #YDRFair.

• We found the photos via the hashtag, pinned them to our Pinterest board and created a slideshow via Storify.

Slideshow

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Vacation with YDR• Readers share photos of them holding our newspaper while

on vacation around the world.• We pin their photos to our Pinterest board and post to our

Google map.

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Instagram contest • We pinned Instagrams with hashtag #YDRschool to our Back

to School Instagram contest board.

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Blog

• Connected to St. Paddy’s Day• Kicked off on blog, socialized via multiple platforms

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Print • Kicked off in print, socialized via multiple platforms• We wrote beginning of a Christmas story; readers wrote

endings• Winner chosen and complete story published on Christmas

Day

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Consider Upickem

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• Contest hosting software• Users can submit online• Readers can vote online • Drives traffic to hosting website or blog

Peeps voting online

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Peeps Pinterest board

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Lots of engagement• This entry in our Peeps

diorama contest, titled Peeping Day-Hunger Games, garnered 77 likes and 212 repins.

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Face-to-face• NewsVroom mobile media lab• Seminars for community held in newsroom• Teaching in the community• Newsroom tours• Etc.

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NewsVroom• Football games• Scouting events• Parades• Fairs• Libraries• Etc. Bu

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Teaching in the community

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Seminars held in newsroom

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Newsroom tours

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Follow me

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• Buffy’s World: http://www.yorkblog.com/buffy/

• Buffy’s Write Zone: http://buffyswritezone.blogspot.com/• Author website:

www.authorbuffyandrews.com• Twitter: https://twitter.com/Buffyandrews• Facebook:

https://www.facebook.com/buffy.andrews• Google+:

https://plus.google.com/u/0/102646936236475852585/posts

Follow me• Pinterest: https://pinterest.com/buffyandrews/• Tumblr: http://www.tumblr.com/blog/buffyandrews• Storify: http://storify.com/buffyandrews• Instagram: buffyandrews• Linkedin: http://www.linkedin.com/profile/view?

id=40047960• RebelMouse: https://www.rebelmouse.com/Buffyandrews• Goodreads: http://www.goodreads.com/user/show/7370309-

buffy-andrews

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Contact

Buffy AndrewsAssistant Managing EditorFeatures and Niche PubsSocial Media Coordinator

York Daily Record Email: Buffy@ydrcomPhone: 717-771-2052

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