reaching new audiences ag conference jan2011
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REACHING NEW AUDIENCES USING SOCIAL NETWORKING/MEDIA, WEB
2.0 AND CLOUD COMPUTING
Molly Immendorf
Instructional Technology Specialist
Cooperative Extension Technology Services
Contact information
molly.immendorf@ces.uwex.edu
Presentation available on SlideShare.net:
http://www.slideshare.net/mimmendorf
Introduce you to Web 2.0, social networking/media, and cloud computing concepts, tips and possible pitfalls
Share specific examples of social media and social networking
Discuss communication opportunities
Today’s Objectives
Do you …
1. Text message?2. Facebook?3. Twitter?4. Read at least 1
blog regularly?5. Blog?6. YouTube?
What is Social Networking?
“A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, kinship, dislike, conflict or trade.”
What is Social Media?
“Social media is information content created by people using highly accessible and scalable publishing technologies.”
Social Media Revolution 2: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
Web 2.0 tools
Participatory Collaborative Integrated, often using RSS
Real Simple Syndication
Cloud computing
Computing on the cloud cautions Stability Finding your content
Accountability
Usernames and passwords Data breeches
Hackers/Accidents
Read the Terms of Service agreements You are personally liable Ownership
Workplace Responsibility
Trust Individual accountability &
consequences
Questions?
Extending your personal network
Marketing your programming/product
Communicate with interested people
Ways to use social networking/media
Social Media Advantages
Usually free Can reach new audiences, new
networking Levels the playing field
Other advantages?
Social Media Disadvantages
Too much information Little separation between work & life Easy for users to overlook content
Other disadvantages?
Social Media Opportunities
Turn press releases into blogs Use impact reports for podcasts Opportunities for cross-promotions, link
traditional promotional outlets with social media
What social media opportunities have you created?
Your Social Media Challenges
What challenges do you face when trying to use/establish social media to promote
your programs?
Questions?
Facebook terms
Profile News feed Status update Page “Friends” Wall Applications Groups Events
Ways to connect on Facebook
Profile
Personal Work Share
d
Fan Page
Unit Program
Groups
Open Closed
Secret
Facebook Profile
Entry into Facebook Your personal site on FB Newsfeed is like a homepage for FB
Includes status updates, Can create more than one (use different
email addresses/name) A profile is needed for creating other
types of FB sites
Promote your program, your office, you Wall “Fans” instead of “friends” Status can be linked to Twitter account Events Photos http://www.facebook.com
Facebook Fan Pages
Facebook Group
Open, Closed or Secret Small group communication Discussions, photo sharing, Wall Group Chat Group email address
First, create a
Facebook Account “Profile”
Status can link to Twitter
Facebook GroupOpen/Closed/
SecretCan be Moderated
No notices
Facebook PageActs/looks like a
profile“Like”= Fan
Status can link to Twitter
Questions?
Blogs
Easy website creation Comments by readers, optional Subscription by RSS Plug-ins and templates
Podcasting Static pages Integrate other web 2.0 content like
Slideshare.net Cooperative Extension public, educational content
http://fyi.uwex.edu Free blog sites: wordpress.com , blogger.com
Choosing Educational Technologies Technology Teaching Tips and Tools:
http://fyi.uwex.edu/edtech/
Questions?
What is Twitter? Microblog, 140 character limit Integrates with other Web 2.0 tools http://www.twitter.com Web and mobile phone tools
Twitter, Tweets, and Tweeps
Twitter uses Breaking news Marketing Grassroots organizing Thought ticklers Ask questions Meeting/conference “backchannel” Integrate with Facebook status
Twitter, Tweets, and Tweeps
Questions?
Tech Tuesdays -Archives
Online Tools for Creating, Collaborating & Sharing PowerPoint Presentations
Facebook Tips Twitter Tips A Podcasting Primer Manage Your Photos and Images with Flickr Organizing the Internet with Tags and
Social Bookmarks Online Security Savvy Surfing Protecting Your Online Privacy
Archives at http://fyi.uwex.edu/edtech (not restricted)
Contact information
molly.immendorf@ces.uwex.edu
Presentation available on SlideShare.net:
http://www.slideshare.net/mimmendorf
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