reaching more for less [psu may 2011]

REACHINGMOREFOR LESS

Decisions

?

M A K E Y O U R WEBSITEWORK HARDER

SEO

Pa e Rankg

<a href=” ”> </a>amazing widgets

/my/page.html

amazing widgets

/my/page.html

Click here

The NAI has adopted a policy that all NAI member companies set a minimum lifespan of five years for their opt out cookies. Click here for more information.

Copy from http://www.networkadvertising.org/

The NAI has adopted a policy that all NAI member companies set a minimum lifespan of five years for their opt out cookies.

All NAI member companies must set a minimum lifespan of five years for their opt out cookies.

Contextual

Content

Content

Semantics

Content

Semantics

Design

Content

Semantics

Design

Interactivity

Content

Semantics

Design

Interactivity

Accessibility

Semantics

Chattanooga, TN

Chattanooga, TN

abbreviation for “Tennessee”

Chattanooga, TN

abbreviation for “Tennessee”<abbr title=”Tennessee”>TN</abbr>

Semantics+

Rule #1Author clean well, written copy

and mark it up semantically.

REACHING

MOREFOR LESS

Social Media

snap objects230 free RSS vector icons

snap objects230 free RSS vector icons

twitter feedtwitterfeed.com

hootsuite.com

Social RSSsocialrevitalizer.com

twitter feedtwitterfeed.com

REACHING

MOREFOR LESS

Rule #2Feed the world.

Mobile

Do I need aniPhone App?

Probably not.

vs.Native Web

Native Web

Platforms

5 !1

Native Web

Discovery

Stores URLStores

Native Web

Approval

Required None

Native Web

Update

Review Instant

Native Web

Sales Setup

Included None

Native Web

O"ine

Yup Yup

Native Web

Geolocation

Yup Yup

Native Web

Multimedia

Yup Yup

Native Web

Push

Yup Yup

Native Web

Accelerometer

Yup Yup

Native Web

Full Screen

Yup Yup

Native Web

Phone Access

Yup Limited

Native Web

Hardware Access

Yup Limited

Native Web

Development

$$$ $

Native Web

Maintenance

$$$ $

REACHING

MOREFOR LESS

Rule #3Get your content

into people’s hands.

Reaching More for Lessby Aaron Gustafson

More of the same:http://adaptivewebdesign.info

http://easy-designs.nethttp://easy-reader.net

http://aaron-gustafson.com

Slides available athttp://slideshare.net/AaronGustafson

This presentation is licensed underCreative Commons

Attribution-Noncommercial-Share Alike 3.0

flickr Photo Credits“Money” by aresauburn™

“In Search Of Lost Time” by bogenfreund“Compost 06/08/2007” by suavehouse113