ravensbourne graduate presentation 2011
Post on 01-Dec-2014
238 Views
Preview:
DESCRIPTION
TRANSCRIPT
Jon Harman
Director of Media @ The College of Law
1997 Ravensbourne Graduate
This is not a schematic to get a JOB
Complexity Theory
These didn’t exist when I graduated
It’s going to get more complex
...and converge
...only 18% of traditional TV ad campaigns generate positive ROI
90% of people skip these ads with DVR/ Sky+
78% of people trust peer to peer recommendations
Why is this Important?
Engagement
Cost of Not Engaging
http://www.youtube.com/watch?v=9EzNll1U2N8
7 Things I Look For in a Candidate:
1. How to predict consequences 2. How to empathize
3. How to be creative 4. How to communicate clearly
5. How to Learn 6. How to value yourself
7. How to live meaningfully
Advice:
Don’t fixate on broadcast TV
Open eyes to digital media agencies and web video marketing agencies
Become aware of different business models for media delivery
Need You to Turn the Tide:
http://www.youtube.com/watch?v=lhAr_UeroCk
http://card.ly/colmmu
top related