ranui sustainable brand and media strategy

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Francis StevensMarch 2016

Brand & Media Strategy

Logo & Visual Identity

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Brand Evolution: New Logo

Based on original logo, the new logo has been simplified so it works across different media

The word “Sustainable” makes it immediately clear what space we occupy

The font is Ryman Eco – the world’s first eco font which claims to use a third less ink and toner than Arial, Times New Roman, Georgia and Verdana 

Visually the font is reminiscent of Maori art and carving which gives the logo a slightly New Zealand/Northland flavour 

Logo can be extended as business diversifies

Logo can be easily adapted for use in events and marketing

EXAMPLES

Branded Collateral

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Presentation Template

*No cost

Business Cards

*500 Business Cards = NZ$27 (vistaprint)

Website

*www.ranuisustainable.com domain name + 2 years hosting = $42 (Go Daddy)

Email Signature

*No cost

Press Releases & Letters

Media Outreach Plan

High-Level ActivitiesPhase One - Kiwi Innovator Workshops

Press release “Ranui Sustainability Brings Kiwi Innovators to Northland”o Pitch interviews with regional (Advocate) and communities (Whangarei Report & Whangarei Leader) to

explain objectives of the workshop and introduce sustainability themes

Media profileso Pitch profile pieces with guest speakers to regional and communitieso Invite media to Kiwi Innovator events

Community notices o Place event notices on print and online noticeboardso Send or place hard copy notices – schools, local libraries, North Tec, Youth Community Centres

Personal Inviteso Build database of key influencers and invite personally i.e. Mayor, IT lecturers, chamber of commerce, local

tech businesses

High-Level ActivitiesPhase Two – “Ranui Sustainable” Meet the Press

Media Tour o Pitch relationship briefings to introduce Ranui Sustainable to key identified media including:

• All Northland communities

• Northland radio

• National radio

• National business

• National tech