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Rakuten Travel

November 27th 2013

Takanobu Yamamoto

President of Rakuten Travel

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Rakuten Overview

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Become No.1 Internet Services Company

Rakuten’s Global Expansion

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Rakuten Membership

*: Rakuten Members excluding non-active users who never use any Rakuten services, and excluding members who logged but later withdrew their

membership within a month

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The Rakuten Eco-System

E-Commerce

Credit

Card

Banking

Securities Telecom

Travel

E-Money Digital Goods

Portal &

Content

Database

Loyalty

Program

Log-In

Rakuten is Japan’s No.1 Internet enterprise group

with 87.4 million members and a unique point program

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Rakuten’s Model General E-Commerce Model

Our Mission is Empowerment

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Rakuten Travel’s Difference

Supplier

User

Other OTAs

User

Rakuten Travel

Supplier

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Customize and Update Any Time

Customized Hotel Page Flash

Pictures

Text

Plans

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Mobile

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Steady Growth of Smartphones in Japan*

2013 Mobile Devices Sold (Japan)

2014 (e)

Mobile Devices Sold (Japan)

Smart Phones

29.9 Million

Feature Phones

9.7 Million

*http://www.m2ri.jp/newsreleases/main.php?id=010120131031500

Smart Phones

32 Million

Feature Phones

8.9 Million

75.5% 78.2%

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Very Fast Growth of Smart Phone in Rakuten Travel

Feature Phone

Smart Phone

Smart Phone Ratio

Gross Bookings with Mobile Devices

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Mobile Usage on Rakuten Travel

Mobile Device Ratio

in November 2013*

About 30％

*Includes Smartphone, Feature phone, Tablet and Fusion Call as of November 20th, 2013.

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Mobile UX Strategy

Information Architecture

UI Design

“Mobile First”

Responsive Device-Oriented • Simpler Design

• High Productivity

• Detailed UX

• Quicker Response

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Applications for Smart Phone

Over

3 Million downloads

Oct. 2013 YoY Growth:

+61.8%

iOS android

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Utilizing Native Functionalities

Passbook

Raku-Pack Check-in

Widget

Hotel Search

via GPS Location

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Social Media

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Brand and Hotels Promotion via SNS Accounts

Communication channel to enhance user loyalty

Around 250,000 fans

Hotel Plans, Recommendations

and Tips from our staff

Around 69,000 followers

Photos and Travel Information

to create interest of several areas

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Our Customers’ Voice

Strengthening viral linkage with our contents

Over 7 Million hotel reviews generating

viral effects through SNS linkage

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Campaigns and Activities

Reaching over 15,000 likes in less than two weeks

Stories Spread

on Social Media

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Technology, Contents and Users

Devices, Situations and Media

Communication Platform

Hotels, Plans and Activities

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