raising the bar in service: interactive film to train bartenders worldwide

Raising the bar in service: Interactive film to train bartenders worldwide

brightwave.co.uk

Who we are

Caroline FreemanHead of Learning Design

Colin WelchHead of Production

@freemancaro @colinwelch

@BrightTweet

o Why Interactive Film is great!o How easy it can be to produce

(even on a tight budget)o CASE STUDY: Bar Academy

Essentialso Practical TIPS!o DVD for emerging markets

Interactive FilmToday we’re looking at…

The challengeYou can’t improve performance or change behaviour just by providing information

Even if that information is very pretty…

You have to provide opportunities for your learners to practice the skills

… and to fail safely

‘The future of technology driven learning is immersive… I am 'in' the learning experience and I am practicing doing the things that I need to do better. I am making decisions.’- Koreen Olbrish Pagano - Immersive Learning

Immersive Learning

How do we make our learning immersive?

Immersive learning is about an approach… not a specific piece of technology

It’s the way we’ve always learnt best

Why choose interactive film?You can combine two powerful ways of creating immersion:

Storytelling and gaming

Types of drama-based interactive film:Type Possible usage‘Spot the mistakes’ Health and safety,

information securityComplex branching Leadership, soft-skills

Simple response / reaction

Customer service

VOTE NOW!!

Storytelling and Gaming

• The oldest form of learning

• You empathise with the characters

• The structure of narrative reflects the way our brains work

• It’s memorable

Storytelling:

• You make decisions

• You see the impact of those decisions

• You can fail safely and try again

• It’s memorable

Gaming:

Achieving an immersive experience – being ‘in the zone’• Create clear goals

• Set challenges at the right level - balancing skills against difficulty

• Give immediate feedback on all decisions and actions

‘The average eLearning course gives you feedback every 5-10 minutes, the average game is 7-10 seconds.’

The importance of feedback

- Julie Dirksen, 2010

CASE STUDY• Help bartenders further their careers• Tools and techniques• Customer service skills• Serving perfect drinks• Responsible serving

Introduction

Why you are the hero of your bar

Tutorial

Techniquesand tools

Great service

Challenges

Cosmo collection

Martini magic

Vodka vibe

Caipiroska celebration

The solution – instructional video

The solution – immersive video

Before you startDesign tips:

• Action mapping process - what do the learners need to do?

• Create challenges that replicate the decisions they will need to make

• Film only where it adds value – human interactions

Simple ‘string of pearls’ structure

TIPS: For prototyping

• Develop like a video game

• Prototype and user test: o Difficultyo Filming style o Pace

• Get buy-in from your stakeholders

TIPS: for video production

•Get good actors

•Finalise scripts a week before shooting

•Have a robust file naming system

•Agree locations early / do a recce

•Don’t underestimate how much time it will take!

Online video is GREAT – but…

Interactive DVD Games!!

TIPS: for DVD production•If it’s complex functionality, use an expert!

•Make flow diagrams

•PROTOTYPE (again)

•Test on a DVD player, not a PC

•Budget plenty of graphics time

Thank you

Massive thank you to:

Tony Beruni Deanna Deveau

Massive thank you to:

Sean Tenney Jessica Kos

Play the game and ask questionshttp://ow.ly/T6YKR

@BrightTweet@colinwelch@freemancaro

DemoFestTable 68

brightwave.co.uk/our-thinking