raise your profile, increase your influence

RAISE YOUR PROFILE, INCREASE YOUR INFLUENCE: A PRACTICAL GUIDE TO GREAT MEMBERSHIP BODY PR

Ann WrightPR consultant

Rough House Media

Learning Outcomes• Creating an effective membership body

media strategy• Tips and tricks to get wider media

coverage• Ways to include your members

• Membership increases• Demonstrates action and lobbying to

members• Become players • Increases influence over policy

Why create a media strategy?

Why & Who?

#journorequest

• NATIONAL• #JournoRequest

Need a pest expert (ideally a organistion/body rather than independent catcher) to comment on a story on rats. Email in bio.• Felicity Cross (@fliccross)• Daily Star

• Biographies• History• Background briefings &

case studies • Images & footage

Tips and tricks to get more media coverage

What’s the peg?

COMMUNICATE1.share or exchange information, news, or ideas."the prisoner was forbidden to communicate with his family"synonyms: liaise, be in touch, be in contact, be in communication, make

contact, have dealings, interface, commune, meet, meet up; Moreimpart or pass on (information, news, or ideas).

"he communicated his findings to the inspector"synonyms: convey, tell, impart, relay, transmit, pass on, hand on, transfer,

make known, announce, report, recount, relate, set forth, present, divulge, disclose, mention; More

antonyms: withhold from, keep secret

• Build a team of expert commentators• Have dedicated media contact • Ask them to contribute articles & blogs

Including your members

To summarise

1. Know your target audience

2. Build relationships with key journalists

3. Come up with great ideas

4. Pitch them wisely

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