rail r u ok?day - tracksafe foundation r u...trains melbourne greg pauline, managing director,...

Angé McCrary – TrackSAFE Foundation

Brendan Maher – R U OK?

WELCOME AND INTRODUCTIONS

About TrackSAFE and R U OK?

Advanced Screening of Rail R U OK? Day Video

Lived Experience – Justin Geange

Conversation Guide and Presentation

Launch Rail R U OK? Day Events

Q&A/ Survey

AGENDA

The TrackSAFE Foundation is a registered Harm Prevention Charity, established by the Australian Rail Industry in March 2012. At TrackSAFE, we endeavour to reduce near collisions, injuries and fatalities on the rail network resulting from suicide and reckless behaviour. In doing so, TrackSAFE aims to create a better workplace for rail employees.

ABOUT TRACKSAFE

www.tracksafefoundation.com.au

OUR MEMBERS

TrackSAFE commissioned a video produced by R U OK? to highlight the importance of our very own Rail R U OK?Day by way of testimony from colleagues representing sectors across the rail industry.

As part of a concerted effort, we are asking that the video not be distributed internally or externally until 23 March.

RAIL R U OK?DAY VIDEO

About R U OK?

R U OK? is a not-for-profit organisation dedicated to encouraging conversations to prevent suicide.

We want all people to regularly and meaningfully ask ‘are you ok?’ of anyone struggling with life.

We were founded in 2009 by advertising executive Gavin Larkin (1968-2011)

Gavin wanted to create a world without suicide after experiencing the suicide death of his father, Barry Larkin. Founder Gavin Larkin and

CEO Janina Nearn at the launch of R U OK?Day in 2009

INSPIRATION

“In the time it takes to have a coffee, you can start a conversation that could change a life.”

Gavin Larkin (1968-2011)

WHY we exist

More than 2,300 Australians suicide each year (ABS 2012).

For every Australian who takes their life, it’s estimated another 30 Australians

attempt to take their own life (SANE Australia).

To create a world without suicide, the whole community needs to be

mobilised.

We want to support a national movement that inspires all people to

proactively connect with one another.

OUR supporters

Why TrackSAFE & R U OK?

• Meaningful opportunity to reach over 100,000 people and inspire stronger connections in an industry that can experience high levels of trauma

•

• A shared commitment to suicide prevention and wellbeing

• A simple message that we can all support and one that can make a big difference to someone who is struggling

THANK you

Visit www.ruok.org.au

JUSTIN GEANGE

20+ years with Queensland Rail

Plumber by trade

Australia’s Got Talent Semi-Finalist

Inspirational Speaker

COMPANY CHAMPIONSCompany Champion

ARTC Jenny McAuliffe

Aurizon Craig Stewart

Brookfield Rail Faye Godwin

Capital Metro Nikki Pulford

Commonwealth Bank Richard Bowden

Downer Rail Cindy Urquhart

Genesee & Wyoming Amy Radford

KDR Gold Coast Melissa Stone

Manildra Group Geoff Martin

McConnel Dowell Sumesh Singh

Metro Trains Melbourne Sophie Fulton

NSW TrainLink Gemma Williams

Pacific National Louise Dubois

PTA - WA Bryony Parker

Company Champion

PTV Maria Contopoulos

Queensland Rail Louise Clayworth

rt health fund Rebecca Delahaye

RTBU Stewart Prins

SCT Logistics Max Bourke

Sydney Trains Lynda Proude

Sydney Trains and NSW TrainLink Simon McIntyre

TasRail Jane Adams

Transport for NSW Nick Mountford

UGL Rail, Broadmeadow Site Mark Ferguson

V/Line Colin Tyrus

Yarra Trams Luke Van Parreren

VIDEO ENDORSEMENTS

Paul Larsen, CEO, Brookfield Rail

John Fullerton, Chief Executive Officer, ARTC

Zara Fisher, General Manager Railways -Operations, Rio Tinto

Phillip Johns, Executive General Manager - UGL

Jacky Corrigan, Corporate Manager - Safety, Public Transport Authority of Western Australia

Kevin Wright, Chief Operating Officer, Queensland Rail

Andrew Lezala, CEO, Metro Trains Melbourne

Greg Pauline, Managing Director, Genesee and Wyoming

Bryan Nye, CEO, Australasian Railway Association

Howard Collins, Chief Executive, Sydney Trains

Graham Sibery, Executive Director, Rail Operations and Safety, DPTI - SA

Rob Mason, Chief Executive, NSW TrainLink

About Rail R U OK?Day

Communications Approach

Event Timeline

Event Ideas

Collateral

TOOLKIT

Levels of Communication

Emails

Social Media

Newsletters

COMMUNICATIONS APPROACH

SYDNEY ENGAGEMENT

SESSIONS

MELBOURNE ENGAGEMENT SESSION

BRISBANE ENGAGEMENT

SESSION

ADELAIDE ENGAGEMENT

SESSION

DEADLINE TO ORDER COLLATERAL

EMAIL – PRE-LAUNCH EMAIL FROM CHAMPION TO SUPERVISORS

EMAIL – PRE LAUNCH EMAIL FROM EXECUTIVE TO ALL STAFF

RAIL R U OK? DAY VIDEO IS SHARED

EMAIL – LAUNCH FOR ALL STAFF

RAIL R U OK? DAY EVENTS

16 Feb 23 Feb 2 Mar 9 Mar 16 Mar 23 Mar 30 Mar 6 Apr 13 Apr

EVENT TIMELINE

Deadline to Order Collateral – 9 March

Sending out communications

Release of Rail R U OK? Day Video – 23 March

Rail R U OK? Day – 16 April

EVENT TIMELINE

Morning Tea

Transform A Space

Treasure Hunt

Other ideas

Scaling Up or Down

EVENT IDEAS

Digital CollateralPosters – A4/A3

Take 1 Cards

Leaderboards and Social Media/Intranet Banners

MerchandiseCups

Cookies

Buttons

Other merchandiseR U OK?

Your own!

COLLATERAL

A chat can transform a workmate’s journey.

RELIEVED

SUPPORTED

HOPEFUL

TRAUMATISED

ISOLATED

PANICKED

SHOCKED

STRESSED

“ARE YOU OK?”

16 April 2015 Rail R U OK?Day

SPECIAL MERCHANDISE

R U OK? PRODUCTS

http://store.ruokday.com/all

https://adobeformscentral.com/?f=CwFYIJruCG2QA9FFx7cknA

All orders for special merchandise are to be placed online using link above.

Ordering from R U OK? website

ORDERING

Once the order has been dispatched from the R U OK? warehouse (this could take

up to 24hrs), please factor in the approximate delivery times below for orders

placed by 11am AEDT (business days). All products are listed

here: http://store.ruokday.com/all

3 day to Sydney

4 days to Brisbane, Melbourne

5 days to Adelaide, regional NSW, VIC, QLD

6 days to Hobart, regional SA

7 days to Perth, far north QLD

9 days to regional WA, Darwin, regional Tasmania

10 days to regional NT

Rail R U OK?Day Merchandise Order Form

PLEASE NOTE - ALL ORDERS FOR MERCHANDISE MUST BE SUBMITTED BY: MONDAY 9 MARCH TO ENSURE DELIVERY BY 16 APRIL

Company Name

ABN: (as company will be invoiced directly for order)

Company Billing Address

Delivery Address (if different from above)

Contact Name (person responsible for order)

E-mail Address

Contact Number

ITEMS FOR PURCHASE

R U OK?/TrackSAFE Plastic Badges - $2.30 per unit

Quantity

50 - $115.00 100 - $230.00 200 - $460.00Other

R U OK?/TrackSAFE Coffee Cups - $1.60 per unit

Quantity

50 - $80.00 100 - $160 200 - $320.00Other

R U OK?/TrackSAFE DL Postcards - $0.25 per unit

Quantity

100 - $25.00 500 - $125.00 1000 - $250.00Other

R U OK?/TrackSAFE Cookies - $1.15 per unit

Quantity

100 - $115.00 200 - $230.00 500 - $575.00Other

QUESTIONS

Please take this time to complete your survey.

THANK YOU