raffaele cirullo head of new media seconda giornata italiana della statistica aziende e bigdata

Raffaele Cirullo

Head of New Media

Seconda Giornata italiana della statisticaAziende e bigdata

AZIENDA CONTESTO ESTERNO

P

P

I NNOVAZIONE

ROCESSI

IATTATORME

R

S

S VILUPPO

EGOLE

TANDARD

“You should take an inventory of what you have got

in the way of data, and you should think about

how valuable each piece of data in the company

would be if it were available to other people

across the company, or if it were available

publicly, and if it were available to your partners.”

Tim Berners Lee

Talis interview, 2008

IF?WHAT

what information can be published freely to improve transparency and enhance

our reputation?

What does it mean to go "Open"? Who can benefit? It is really about looking at the data we have (INVENTORY) and understanding if there is a value

in sharing data

What if we try to explain to the retail unit that 97% of our clients go online to find their shops?What if mashups are build by the community using our data rather then by our external agency?What if by marketing the data we can get 13.208 new impression for one of our stores in 30 days

What if the content you write gets linked to the Open Linked Data Cloud?What if your SEO efforts are not just about keywords but...about entities?

(SEMANTIC SEO)

206 Dataset organizzati in 4 macro categorie

I dati sono stati pubblicati in formato CSV, XML, Excel e Google Fusion Tables

L’accesso ai dati avviene attraverso la navigazione del sito data.enel.com

OPEN DATA

Enel

2012

FRUIZIONE DEI DATI

Nuove macro categorie secondo la tassonomia

aziendale e introduzione dei filtri verticali per

consentire all’utente la selezione dei data-set

d’interesse.

Dati Ambientali

(Sostenibilità)

Dati geografici (impianti e mercato)

Dati di marketing e comunicazio

ne (Punti vendita)

Dati economici e

finanziari (Finanza)

CA

TEG

OR

IE

FIL

TR

I Tempo Freq.

Luogo Azienda

+

OPEN DATA

Enel

2013

OPEN DATA

Enel

2013

Grazie.http://data.enel.com