quirky town meeting june 2011

town meetingjune 17th, 2011

the portfolio

the portfolio23 on sale

the portfolio1 on a boat

the portfolio7 being engineered

the portfolio14 being quoted

the portfolio15 in tooling

the portfolio49 in pre-sale

the portfolio21 in design

the portfolio16 in pre-launch

well, it’s been a while

news

WE WILL PAY OVER

$1,000,000 IN ROYALTIES THIS YEAR

*estimated

(video!)

$129,315Released  Tonight:

now lets get to work.

(people)

nikki’s new role

46, US Based10, HK Based

Viresh ChopraJustin SeidenfeldAnthony Del PlatoBrandon SheffieldKerri RuggieroAndrew GarciaWarren YanEkta ModyJohn JacobsenMichael ShinCharles KwalwasserChristopher BradyJulia AndressAaron SaxonSally RumbleRobert GuizioLisa Kennedy

Marketing- Head of E Commerce- Account Manager- Marketing Financial Analyst- Head of Sales- Head of Product Management- Product Manager - PR Officier- Head of Community- Community Ambassador

Finance/Operations- Ops Intern- Logistics Manager (based in HK) 

Design/ Engineering- Senior Design Researcher (Fall) - Senior Designer (Fall) 

Tech- Head of Tech- Front end developer- Ruby on Rails Developer- Product Manager

Creative- Senior Graphic Designer- Wed Designer / UI Interface Designer- Photo & Video (fulltime) - Photoshop Freelance- Renderer Freelance- Copywriter Freelance

community

0

17500

35000

52500

70000

May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11

Total Users

who we’re servicing

43%

10%

47%

customerinfluencerinventor 2%

34%

20%

44%

questionsideasproblemspraise

18%

20%

3%

58%

happyfriendlyindifferentfrustrated

email response time

0

200

400

600

800

oct 10 nov 10 dec 10 jan 11 feb 11 mar 11 apr 11 may 11

0-2 hrs 2-8 hrs 8-24 hrs >24 hrs

technology

IN PROGRESS

social sales revamp

mobile application(s)

new design phase experience

improved overall experience

giant overhauls....task force

TASK FORCES

evaluation taskforce

thank you!

Michelle Brewster

Stacy Prince

Matt Fleming

Steven Kramer

Judi Sigler

IDE

A S

UB

MIT

TE

D

CO

MP

LE

TE

D / T

RA

CT

ION

MA

RK

ET

RE

SE

AR

CH

AC

CE

PT

ED

PO

OL

DE

SIG

N

STAFF MEETING

MA

RK

ET

VIA

BIL

ITY

FALL 2011

pre-sale taskforce

thank you!

William Fine

Michael Cavada

Fred Ende

Cody Stowers

IP OWNERSHIP

• INVENTOR LOSES INFLUENCE

• INVENTOR PAYS 10% ROYALTY

• INFLUENCERS SHARE 30% OF ROYALTY

• PRODUCT GETS EBAY’d “AS IS”

• INFLUENCERS SHARE 30% OF PROCEEDS

ONE WEEK TO CLAIM

IP AUCTION

NIN

E M

ON

TH

S

JULY 2011

Ouch PouchPressto!SudoKIDMelon MasterWatt TimeLugeCubesQ BrixKicksterQubiclesYogurt By YouGlow n Go Cable CapsJUS

Snow ShredderWeigh To GoFrosty FacesCrafty CapsHydraDuoCradleFit KitStem GardenBucket BuddySteeper KeeperKeiroWafflerTiltTwice

currently includes:

legal stuffit’s lawyer time, boys & girls.

upcoming T&C changes

design

BIG CHANGE:

TUESDAY THURSDAY

WHAT ABOUT WEDNESDAY?

Live Brainstorm!

WE’RE NOTGARDENERS, WE JUSTLIKE HOS.

QDS NON-PRODUCTCREATIVE

THEWORLD

HAND-OFFS

BANDITS.JAMMERS.EPICS.

THE 3 TYPES OF QUIRKY PRODUCTS

BANDITS Time:2 weeks from idea selection to “Hand O!”

Characteristics:

Mindset:

THE 3 TYPES OF QUIRKY PRODUCTS

JAMMER

Time:Roughly 4 weeks from idea selection to “Hand O!”

Characteristics:-

Mindset:

and to work together through a few iterations prior

THE 3 TYPES OF QUIRKY PRODUCTS

EPICS Time: Roughly 3 months from idea selection to “Hand O!”

Characteristics:

Mindset:

LINEEXTENSIONS.

METAL CORDIES

METAL BROOM GROOMER

PLASTIC SPACE BAR

Marketing!

new marketing groups

• account management

• analysis

• direct marketing

• product management

0

750000

1500000

2250000

3000000

Sat Oct 31 23:59:59 -0400 2009 Wed Mar 31 23:59:59 -0400 2010 Tue Aug 31 23:59:59 -0400 2010 Mon Jan 31 23:59:59 -0500 2011 Thu Jun 30 23:59:59 -0400 2011

Sales

CO-BRANDED ITEMS

sundance

staff round!

GREEN-LIT

VERSEUR

EMBER

FENDER

GRIP GRATER

Q & A