quick guide: reading (nealon & giroux, "the theory toolbox," chapter 3)

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Presentation for Mass Communication Theory II

TRANSCRIPT

READINGMeaning-making shiftsfrom author to reader

READINGTranslation of signs

"The alphabet isthe most reductive,the most subversive

of all scripts."James Gleick

"The alphabet is the most reductive, the most subversive of all scripts." James Gleick

OTHER“SUBVERSIVE”

SEMIOTICS

The Languageof Style

CartographyDiagramming

Modeling

Photography

Music

CodesMachine Languages

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