quest corporation of america

Organizational Audit Project

Tony StickelerRon AlgoodCrystal PriceAngela HillBreeanna WileyStephanie Fred

About QCA

How QCA Communicates

Where QCA Communicates

Fly Tallahassee“The Way Flying Should Be”

ROPE

• Quest worked with the airport and used secondary research to begin their campaign

• Tallahassee Regional Airport had primary research complete, with their long-range planning process, and shared the research with QCA.

• Improve their image as a business airport that valued time• The Tallahassee Regional Airport caters to their travelers, which

are businesses and state legislatures and offer direct flights to big cities, like Washington D.C.

• Majority of their audience is old-fashioned and wants to see billboards and newspaper advertising.

• Online advertising; an example is on the Tallhassee.com website, which portrayed a business man, coffee in hand, traveling out of the Tallahassee Regional Airport & others with the universities themes

• The Tallahassee Regional Airport wants to see results in tangible ways (& improve their image)

• Quest wants the client to have return business (get feedback and re-survey campaign)

SWOT

-- Few competitors-- FDOT-- Niche Market

-- Not diversified-- DBE requires constant audits-- 80% of business if from one client.

-- BrandMunki-- PR & Sports Entertainment expected to grow 20% this year

-- Change in political landscape-- Expected $1 bil shortfall on gas taxes which funds the FDOT-- Bad economy

Strengths Weaknesses

Opportunity Threat's

Questions?