qubit bright sparks nyc 2014 - estimote
Post on 13-Jul-2015
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Why hasn’t this been solved yet?Previous efforts were limited by the technology –
cost, device penetration, range, privacy, etc.
Beacons are the winning technologySmart hardware and software make all the difference
Small & inexpensive
Multi-year lifespan on a single battery; no plug required
Compatible with 500+ million iPhones & every new Android
Zero consumer friction (app doesn’t have to be running)
Consumer opt-in eliminates privacy concerns
A computerized lighthouse
Technically it’s a tiny computer powered by a 32-bit low power ARM processor, flash memory full of a lightweight beacon operating system controlling the Bluetooth Smart connectivity module
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