quality forum 2012 - smc - pat rich (workshop)
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Blue Ocean and Hidden Reefs: Social media guidelines for Canadian physicians
March 7, 2012Pat Rich – Director, CMA Online Content
Overview
Why social media guidelines for physicians?
Why the Canadian Medical Association
Process Final product
Why guidelines for physicians
Social media use is widespread in Canadian society
Increasing use by the public and patients to use social media to engage in information-seeking about health matters and engagement with other patients on health issues
Physicians uncertain about how or why to use social media (feedback from CMA ePanel survey)
Communicating through social media can place physicians at legal and professional risk if not used properly
Why the CMA
Why the CMA
National volunteer advocacy organization for Canadian physicians
Long history of providing policy guidance to physicians
CMA Code of Ethics adopted in 1868 Policies developed and maintained on a number of
issues E.g. Relations with the Pharmaceutical Industry
Medical Professionalism
Electronic communication with patients
Why the CMA
Some guidance provided by Canadian physician regulatory authorities (e.g. BC College) and Canadian Medical Protective Association
Guidelines for U.S., British and Australian/New Zealand physicians by respective medical associations
Proliferation of hospital/health care institutional guidelines for SM use
Why the CMA
No guidance for Canadian physicians focusing specifically on the medical profession and providing a “balanced” perspective of social media
Process
Final Product - Highlights
Preamble – stressing the document just contains guidance and that any regulations from provincial licensing authorities take precedence
Focus:protect patient confidentialityRetain professional/personal boundariesRespect copyright law
Final product - highlights
Potential benefits:•Improving communication with patients•Ability to deliver important public health messages•Quicker to medical expertise•Improving quality of medical information available
Final product - Highlights
Rules of Engagement Understand technology and audience Be transparent Respect others Focus on areas of expertise
… and in the end
“Social media and Canadian physicians – issues and rules of engagement”
Available at: www.cma.ca (home page link) or www.cma.ca/advocacy/social-media-canadian-physicians aussi en francais
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