qld case study

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AUSTRALIA DAY

SUNSHINE COAST, QUEENSLANDAustralia's most sustainable region - vibrant, green, diverse

2

Who we are

Waterways

113 kilometres

Parks and bushland

Over 13,000 hectares

Gross Regional Product

$10 billion

Rateable properties

155,830 (as at Jan 2012)

Tourist arrivals

2.9 million Domestic; 237,530 International and 5 million day trips [2011/12]

Council budget

$7.7 million [2012/13]

Council size

4th largest in Australia

3

Who we are

Our team

Civic and Community Events Team, Customer Relations Branch, Community Services Department

Operational delivery:

2 x Senior Event OfficersJanine Symons & Katherine Morgan

2 x Event OfficersJodie Feaver & Cheryl Pattison

4

What we do

• Australia Day awards program and event 1 SEO + 1 EO

• Australia Day community celebration 1 SEO + 1 EO

• Australia Day citizenship ceremony 2 x EO

• Community grants program run by Community Development team

5

Awards program and event

Program

Awards open 3 September to 28 December

Presentation ceremony held on Friday 25 January

6

Awards program and event

Categories

Category Nominated Withdrew  Community 42    Sport and Recreation 6    Citizen of the Year 8 1  Creative 5    Environment 7    Young Citizen 4    Senior Citizen 27 1  

TOTALS 99 2 97

7

Awards program and event

Criteria

Entrants will be judged against each of the criteria listed. Timeframes for length of service / contribution / activity must be demonstrated for all categories.

Citizen of the Year

Outstanding contribution or achievement by an individual aged between 26 – 65 years on 26 January 20XX. The winner will be an inspirational role model and display continued excellence in their field and in the community.

Assessment Criteria - Demonstrated achievement in one or more of the following: •personal, academic or professional achievements •contribution in the relevant field •demonstrated leadership, innovation and creativity •personal interests and community involvement •contribution to the development of the Sunshine Coast community and/or economy •contributions being completed on a voluntary basis or exceeding the normal requirements of the nominee’s paid work

8

Awards program and event

Marketing

Media partnerships were sought which enabled $21,000 of print and television in-kind support for a total spend of $13,000

Entries up 26% on last year

9

Awards program and event

Feedback

86% of nominations were received online

Word of Mouth, local paper, television and in the post were the top four channels for hearing about the awards

10

Awards program and event

Financials

Budget $30,000

Spend $28,131

Program $16,685

Event $11,445

11

Awards program and event

Judging

Spreadsheet sent to each

judge for scoring

Scored entries

returned to council

Scores collated and

averaged

Entries collated into

précis spreadsheet

Judging panel

moderation

12

Awards program and event

Presentation event

Sunshine Coast Youth Orchestra

John Major

MC Sofie Formica

Welcome to Country

Australia Day Ambassador

13

Awards program and event

Presentation event

14

Australia day events

Citizenship

Largest ceremony annually

MC Heather Foord LGAQ Ambassador

Australia Day Ambassador Hetty Johnston

Presiding Officer Mayor Mark Jamieson

177 Candidates 400+ guests

15

Australia day events

Community celebrations

Wet, wet, wet!

Free family entertainment popular

16

Australia day events

The future

$40,000+

Officers’ time

1. Smaller community activity at

Kings Beach

2. Portfolio management of

community events

17

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