qedc cdna findings presentation
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Roosevelt Avenue - Woodside
Commercial District
Needs Assessment
Preliminary Findings
OVERVIEW
2
Commercial District Needs Assessment
Comprehensive analysis of business conditions along neighborhood commercial corridors
Community Capacity
Existing Organizations
Elected Officials
Physical Environment
Public Realm
Private Realm
Access
Business Environment
Store Density
Tenant Mix
Anchors and Destinations
Market and Demographic
Data
Residential
Non-Residential
Our Objectives: gain an understanding of the economic environment of the corridor and
begin to develop ideas to address community needs. This assessment will help us to:
1. Gage the administrative capacity currently existing in the community
2. Identify physical improvement needs along the corridor
3. Understand consumer and business needs
4. Gain insight on the demographic makeup of target area
METHODOLOGY
3
Methods:
• Physical corridor survey and inventory
• 28 merchant surveys
• 108 consumer surveys
• 1 community meeting
Data collection and analysis completed by
Queens Economic Development Corporation
during August 2015 – April 2016
Assessment Area – Roosevelt Avenue Between 57th St. to the west and 70th St. to the east
ABOUT WOODSIDE
• Historically an Irish-dominated neighborhood, over the
last three decades has experienced large influx of Asians and
South American populations
• Working and middle-class population, with a wide range of housing and business types
• Great variety of ethnic restaurants
• Primary commercial corridor, Roosevelt avenue is served by #7 Subway
train (International Express)
NEIGHBORHOOD NODES
• Woodside Library
Woodside Plaza
Carl L Sohncke Square
COMMUNITY EVENTS
• Annual Summer Street Fair May 28th 12 PM – 5 PM
• Worldwide Woodside: A Neighborhood Fest June 4th & June 11th 12 PM – 5 PM
• Memorial Day Street Fair
• Worldwide Woodside Weekend Walks
• Columbus Day Street Fair (October 8)
• Holiday Tree and Street Lighting (Dec.)
4
NEIGHBORHOOD PROFILE
COMMUNITY CAPACITY
There are 4 identified active CBOs
within study area (Emerald Isles, NHS,
Adhikaar, WOTM)
Business and workforce related
services available includes: the Annual
Taste of Woodside event promoting
local restaurants by Woodside on the
Move and job search and placement
services provides by Emerald Isles
Immigration Center
Woodside on the move is an
organization with some history of
providing economic development
services and have expressed
increased interest in pursuing
commercial revitalization initiatives
KEY ISSUES & PRIORITIES
-Uninviting physical appearance of
corridor
- Increasing real estate costs
- #7 train service interruptions
- Parking/ Double parking
- Some business types lacking
- Lack of formal merchant organizing entity
5
COMMUNITY SUPPORT CAPACITY
6
BUSINESS ENVIRONMENT
190 commercial storefronts
18 Vacant storefronts (9.5% Vacancy rate)
Stores were determined to be vacant if front gates were down during normal business hours.
7
BUSINESS ENVIRONMENT
Neighborhood Anchor Businesses
Donovan’s Pub
Ottomanellis
Bill’s Cycle Bicycles
Red Ribbon
Pizza Boy
International Chain 11
National Chain 8
Regional Chain 7
Single Store 151
Miscellaneous 12
Grand Total 189
8
STOREFRONTS & FAÇADES
Façade Conditions
Generally, storefront façade conditions are erratic throughout the
corridor. There are instances of poor awnings on every block
and few examples of signage uniformity. Awnings and signs are
often too large and too cluttered. At some locations the awnings
are dirty. Other locations consists of groups of awnings that are
overbearing with multi colors, sizes and shapes that creates too
much activity to stand out from each other. The block along
Roosevelt Ave. between 63rd and 64th streets may collectively
have the most facades in good conditions while the last couple
of blocks between 68th and 70th streets may contain the worst
collection of facades.
Average Good Excellent
Poor
Top Business Types
• Restaurants/Bars/Cafes (51)
• Hair/Beauty (20)
• Medical/Health (18)
• Financial/Legal Services (15)
• Groceries/Food Markets (13)
9
RETAIL AND SERVICE MIX
The corridor has a high presence of eating
establishments with over fifty restaurants/bars
and cafes. The second most prevalent
business type is Hair/Beauty shops/salons.
Professional services such as legal, financial
and medical services are also well-represented
on the corridor.
What do you like about the Commercial Corridor?
10
BUSINESS OUTLOOK
*On average, Respondents have been in business for
about 10 years
* Businesses estimated on average that
90% of their consumers are local.
Top operating challenges
- Rental costs (60%)
- Competition (60%)
- Marketing (36%)
Top corridor improvement needs
- Parking availability/
Traffic circulation (75%)
- Pedestrian experience (43%)
- Types of Stores/ Retail diversity (36%)
11
CONSUMER ANALYSIS
12
DEMOGRAPHICS
13
CONSUMER SPENDING
$1.33 Billion
14
CONSUMER SHOPPING PATTERNS
More than 95% of the people
surveyed indicated that they
shop on Roosevelt Avenue at
least once a year. Nearly half
indicated that they shop on the
corridor at least once a week.
About 44% of those shopping
on Roosevelt Ave spends less
than $25 during each shopping
visit. About 33% indicated that
they spend between $25 and
$50. Only about 3% of
shoppers spend over $100 per
visit.
15
CONSUMER SHOPPING PATTERNS
Nearly 90% of those
surveyed indicated that they
would shop on Roosevelt
Avenue if the goods and
services that they need is
available.
About half of those surveyed
indicated when they decide
to shop elsewhere it is
because goods/services are
not available or better prices
elsewhere. Others
expressed safety concerns
or uninviting physical
appearance
16
RETAIL MIX
Consumer surveys identified a Gym/Fitness center as the business
most would like to see come to the corridor. It should be noted that a
Blink Fitness has opened in the district since the surveys were
conducted. Women Apparel and footwear was also a popular wish for
those surveyed.
The common theme that came up when speaking to
consumers was that the physical appearance and the
availability of products at their preferred price were the main
reasons when they decide to shop elsewhere. A streetscape
beautification plan would be valuable in improving the image
of the corridor.
Another common response was the need for more parking
and better traffic management due to the double parking.
- Design improvements
- Better enforcement
Explore business attraction initiative to bring in high demand
businesses
17
WHAT COULD WE DO TO IMPROVE?
Many shoppers and residents are not aware of business promotions or special offers in
the district. A Placemaking/District Marketing campaign that is directly engaging of area
merchants may be a suitable approach to addressing this issue.
18
ADDITIONAL OBSERVATIONS
19
PHYSICAL ENVIRONMENT &
PUBLIC SPACE REVIEW
20
PUBLIC SPACE REVIEW
Sidewalk Conditions
• Overall, sidewalk conditions along the corridor in good shape
• Higher presence of garbage around (60th/61st streets & 69th/70th streets)
Street Lighting
• Due to the elevated train rails, constant shadow
over the corridor. Darkness especially profound
at 61st Underpass.
Amenities
• Bike racks are available on each block
(few on each side); spaced apart avoiding clutter
• Trash cans are available on every corner
Street Furniture
• Benches are available at open space areas, none
exist on sidewalks
• Fair amount of bus shelters which enhances streetscape
Safety & Perceptions of Safety
• Describe qualitative condition along corridor, can include consumer survey results of
“How safe do feel along the corridor”
PHYSICAL ENVIRONMENT
OPEN SPACE PREVIEW
21
Hart
Playground
Charles
Steinmann Square Doughboy Plaza
Woodside Plaza
Carl R. Sohncke Square
Lawrence Virgilio
Playground
PHYSICAL ENVIRONMENT
Open Space Review
• Limited amount of open space along Roosevelt Avenue. However there are some quality
open space nearby including Doughboy Plaza and Hart Playground.
• Along Roosevelt Ave. within our target area are Woodside Plaza and Carl R. Sohncke
Square. These are open areas to sit and are well maintained.
Woodside Plaza Carl R. Sohncke Square
22
DISTRICT ACCESSIBILITY REVIEW
23
Subway Ridership Woodside-61st 2015 2014-2015 Change %Change 2015 Rank
Weekday 17,007 200 1.2% 83
Weekend 20,127 458 2.3% 73
Annual 5,432,682 76,061 1.4% 82
Subway Ridership 69th St. 2015 2014-2015 Change %Change 2015 Rank
Weekday 4,988 -140 -2.7% 298
Weekend 6,557 -384 -5.5% 254
Annual 1,629,526 -55,696 -3.3% 294
Bus Lines
Q32 Q47 Q53
*additional bus options at Roosevelt
& 74th.
Road connections
BQE
Northern Boulevard
Broadway
Queens Boulevard
Traffic Count
STRENGTHS
• - Good mixture of retail chains/franchises and
independent small businesses
- Ethnically diverse mix of businesses
- Large population (customer base)
- Good access to public transit
CHALLENGES
• - Lighting is an issue with elevated train track present;
darkness leads to perception of being an unsafe area
- Lack of Parking; and double parking leads to traffic
delays
- Negative perception of safety
- Some business types are underrepresented
- Rising commercial rents
24
SUMMARY ANALYSIS
25
DISTRICT IDENTITY & MARKETING
- Promote district via 61st LIRR station stop
with signage/kiosk and materials highlighting local
business destinations (capture foot traffic)
BUSINESS SERVICES
- Provide multilingual business technical assistance
services promoting entrepreneurship
QUALITY OF LIFE / CORRIDOR BEAUTIFICATION
- Add benches/plantings at wider sidewalks
- Storefront Improvement program
- Painting/clean up of 61st st train rails
- Better lighting under 61 St underpass
PLACEMAKING
- Small cultural/civic events at Carl L Sohncke Square
Online marketing platform
CIVIC & ORGANIZATIONAL CAPACITY - Enhance capacity of Woodside on the move to pursue
and implement commercial revitalization activities
KEY OPPORTUNITIES
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